Huawei showcased a lineup of high-end fashion-forward, and technology-driven flagship products at the Mobile World Congress 2024 (MWC 2024).
Among those include the Huawei Mate 60 RS Ultimate Design, Huawei FreeClip, and Huawei Watch GT 4. The booth was divided into different experience zones namely ULTIMATE DESIGN, Fashion Forward, XMAGE, Creation of Beauty, and Fitness & Health.
“Huawei will continue to cement its position as a global high-end, fashion-forward, and technology-driven brand. In 2024, we will continue to increase R&D investments in smart devices, fitness & health, and digital creation. These efforts will make innovative products and services more accessible to users worldwide, and create cutting-edge, pioneering, and personalized lifestyles for consumers.”
Kevin Ho, Huawei Consumer Business Group COO
Huawei At MWC 2024
Steady Business Growth Cements Its Position in the High-end Market
Huawei CBG made breakthroughs in the global high-end wearable, audio, tablet, PC, and phone markets by releasing a new lineup of high-end, fashion-forward products.
Huawei held flagship product launch events in Europe, the Middle East and Africa, Latin America, and Asia Pacific, demonstrating the company’s commitment to growing its global presence.
Flagship smartphones released in 2023 included the Mate 60 series and Mate X5. It was also announced the Ultimate Design, a new ultra-high-end brand that offers distinctive aesthetics.
Huawei gained 5% of the market share in the global high-end smartphone market in 2023, a third among all brands. By 2023, global shipments of smart wearables hit 150 million and the company ranked first in China’s smart watch market for five consecutive years. The Huawei Health App has a user base of over 450 million.
Creating a New Aesthetic Paradigm with High-end Design
The Fashion Forward exhibition zone at MWC drew acclaim and Huawei emphasis on building a high-end fashion-forward brand. The Fashion Forward campaign, to create trendy and healthy lifestyles for consumers.
It provides high-end, fashion-forward, and technology-driven products and experiences to consumers through premium materials and more. R&D personnel added rear earth elements to the red ceramics while developing the Mate 60 RS Ultimate Design. Each phone goes through a 1400°C calcining and is subject to more than 50 processes during the 60-day manufacturing period to create the vibrant red body.
Meanwhile, the Watch Ultimate Desing is the first-ever gold smartwatch and features 18K gold and Zirconium-based liquid metal.
The FreeClip is the company’s first earbuds with a C-bridge design that offers a breathable wearing experience and gives the earbuds an original look.
Cutting-edge Smart Wearables Provide Comprehensive and Precise Health Management
The company’s Fitness & Health scenario-based exhibition zone also attracted the gaze of attending guests.
Smart wearables are one of the crucial sectors in the Huawei CBG global business. It launched a lineup of flagship smart wearables, including the Watch Ultimate, the first daily flagship smart to support two-way BeiDou satellite messaging, the Watch 4 with Health Glance feature, the Watch GT 4 with new Activity Rings and the Stay Fit App, and the Watch Ultimate Design the first gold-plated smartwatch ever made.
Three months after its launch, global shipments of the Watch GT 4 sold over 2.5 million units.
The TruSeen vital sign monitoring technology has been upgraded five generations within eight years. The technology positions the company as a major player in the smart wearable industry. It is also its third Health Lab in Finland and built over 10 global R&D centers.
The smart wearables will further gain insight into consumers’ core health pain points, increase R&D investment, and continuously make breakthroughs to benefit global consumers.
This year, the company will prioritize three challenges – sleep, blood pressure, and mental health management.
Digital Creation That Witnesses the Creation of Beauty
The Huawei MatePad Pro 13.2”, the company’s latest flagship tablet, and the works created on the tablet drew interest at MWC 2024. The tablet was launched in 2023 as the first tablet to support NearLInk technology and is the thinnest tablet made with narrow bezels.
Huawei noted that it will continue to increase its investment in digital creation in 2024 by prioritizing PaperMatte Display and NearLink technology.
Huawei’s achievements in mobile imaging are no less noteworthy with the launch of the XMAGE brand. It encompasses every aspect from optical systems to imaging technology. The flagship devices like the Mate 60 series, Mate X5, and the P60 series were equipped with XMAGE capabilities.
The showcase at MWC 2024 demonstrated Huawei’s commitment to the global high-end market. 2024 will be a critical year, as it will break through boundaries and make high-end, fashion-forward, and technology-driven products, services, and experiences more accessible to more users worldwide.
For more information, visit the official Huawei Facebook, Instagram, Twitter, and TikTok.
Ram found his love and appreciation for writing in 2015 having started in the gaming and esports sphere for GG Network. He would then transition to focus more on the world of tech which has also began his journey into learning more about this world. That said though, he still has the mentality of "as long as it works" for his personal gadgets.
