As 5G rapidly becomes the preferred connectivity for mobile subscribers in the Philippines, Smart witnessed a sustained rise in average monthly 5G data traffic throughout 2023, fueled by its award-winning 5G mobile network.
Smart Sees Nearly Double its Average Quarterly 5G Data Traffic
In 2023, Smart’s average quarterly 5G data traffic nearly doubled, increasing by 95% versus 2022. For Q4 of 2023 alone, Smart recorded a 16% increase in average monthly data traffic on its 5G network compared to the prior quarter. This surge was driven by the introduction of new and more affordable 5G devices and the continued promotion of Smart’s Postpaid Unli5G Signature plans.
“As we strive to continue delivering the best mobile experience to our customers, we also ensure that our offers are value-packed and relevant, and that we are also able to make the latest handsets more accessible for our subscribers to make it easier for them to upgrade.”
– Alex O. Caeg, Head of Smart Consumer Wireless Business
Supporting this continuous increase in data usage is Smart’s mobile network, which was also recognized for delivering the Philippines’ Best 5G Coverage Experience, according to the Opensignal’s latest report.
To date, Smart’s mobile network covers 97% of the population and remains part of the Philippines’ largest integrated network that includes PLDT’s 1.1-million-kilometer fiber infrastructure.
“Coverage is key to 5G adoption. Our latest citation from Opensignal is a testament to Smart’s commitment to expand the reach of our network across the Philippines. These efforts are also bearing fruit, as can be seen in the increase in our 5G data traffic, which has practically doubled,” Caeg added.
These initiatives from Smart aim to deliver enhanced mobile products and services and are aligned with the PLDT Group’s endeavors to narrow the digital divide and provide connectivity to all, supporting the United Nations Sustainable Development Goals, particularly SDG No. 9 – Industry, Innovation, and Infrastructure. These efforts also reinforce the Group’s support for the Government’s overall digitalization thrust.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
