Smart and TNT recently brought home a total of five medals from the 16th Kidlat Awards, the prestigious competition recognizing the country’s most creative advertising campaigns.
Smart and TNT Bag 5 Medals at 16th Kidlat Awards
Leading the wins was TNT and its agency partner GIGIL, clinching a gold award under the Classic Creativity category for TNT’s compelling SIM registration film. The same campaign also earned a silver medal under Creativity in Engagement for its public relations execution.
Smart and GIGIL also scored a bronze award for Creativity in Engagement with the epic Smart MOA Ball installation for the 2023 FIBA Basketball World Cup. The landmark installation transformed the iconic Mall of Asia into a massive basketball with a hoop.
Meanwhile, TNT’s record-setting Petmaloop Challenge with Ace Saatchi & Saatchi bagged two bronze medals – one for Creativity in Engagement – Influencer and another for Creativity in Engagement – Brand Experience. The viral campaign set the Guinness World Record for the longest travel livestream at over 26 hours across 75 kilometers.
“We are honored by all these awards, which result from the creativity, hard work, and collaboration of our internal teams and agency partners.”
– Lloyd R. Manaloto, Head of Prepaid at Smart
“We dedicate these to all our customers, who always inspire us to come up with meaningful and creative ways to engage them powered by our superior mobile network.”
– Erika Apostol, Head of TNT
The Kidlat Awards victories are the latest in a string of prestigious recognitions for Smart and TNT’s groundbreaking advertising campaigns both locally and globally over the past year.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
