ASUS made waves at Computex 2024 by unveiling its bold “Ubiquitous AI. Incredible Possibilities.” strategy and launching an impressive range of AI-powered products, spearheaded by the groundbreaking Copilot+ PCs and innovative Creator Solutions.
Pioneering the AI Revolution
In a keynote address, ASUS Co-CEO Samson Hu underscored the company’s determination to lead the charge in the AI revolution. The comprehensive “Ubiquitous AI. Incredible Possibilities.” strategy is designed to seamlessly integrate artificial intelligence into every facet of ASUS’s business operations, while simultaneously upholding the company’s longstanding commitment to sustainability.
This wide-ranging strategy encompasses cloud and supercomputing services, edge devices, large language models (LLMs), and smart applications, with the overarching goal of democratizing AI accessibility on a global scale. To achieve this ambitious vision, ASUS is collaborating closely with industry titans such as AMD, NVIDIA, Microsoft, Intel, and Qualcomm, leveraging their collective expertise and resources.
Introducing Copilot+ PCs: Redefining Computing
Taking center stage at the event was the groundbreaking introduction of Copilot+ PCs, a new category of computing enabled by a completely reimagined Windows designed for AI. ASUS became the first company to unveil a complete lineup of these cutting-edge devices, which are the fastest and most intelligent Windows PCs ever created.
Powered by up to 40+ TOPS NPUs, Copilot+ PCs deliver a paradigm shift in performance and user experiences, offering exciting new possibilities for productivity, creativity, and communication. ASUS worked closely with its partners to ensure that a premium AI experience is available across its entire product portfolio, spanning everyday AI, advanced AI, premium, creator, and mainstream solutions.
Creator Solutions: Unleashing Boundless Creativity
ASUS also unveiled its latest Creator Solutions, designed to empower users and revolutionize creative workflows. The ProArt series, a cornerstone for creators, introduced updated models such as the ProArt P16 clamshell laptop, ProArt PX13 convertible, and ProArt PZ13 detachable. These powerhouses feature top-of-the-line processors, including up to an AMD Ryzen AI 9 HX 370 processor for the P16 and PX13, and the latest AI-enabled Qualcomm Snapdragon X Plus processor for the PZ13.
Furthermore, ASUS introduced innovative software features to enhance the creative process, including StoryCube, a one-stop AI multimedia library for effortless photo and video organization, and MuseTree, a Generative AI tool for creating captivating images tailored to individual preferences.
Sustainable Innovation at the Forefront
Sustainability was a central theme throughout the event, reflecting ASUS’s holistic approach to environmental, social, and governance (ESG) principles. The company reiterated its commitment to using 100% renewable energy in its global operations by 2035 and achieving net zero emissions by 2050. ASUS has already been recognized as a Climate Leader in the Asia-Pacific region by the Financial Times for the second time in a row and listed among the top 25 companies in the Corporate Knights 2024 Clean200 Index.
In addition to its climate action initiatives, ASUS showcased its commitment to sustainable product design and manufacturing practices, as exemplified by the ASUS ZenBook S 13 carbon-neutral laptop.
Comprehensive AI Solutions
ASUS’s “Ubiquitous AI. Incredible Possibilities.” strategy extends beyond consumer products, encompassing enterprise solutions and server offerings. The company highlighted its robust AI servers, including the ESC AI POD featuring NVIDIA GB200, as the backbone for training and inference processes. ASUS is also leveraging MGX-powered and Grace Hopper- and Grace Blackwell Supership-enabled servers for maximum throughput in Gen-AI tasks.
Furthermore, ASUS introduced its AI NUC lineup, a comprehensive range of AI-enabled NUC products catering to a wide range of users, from general consumers to high-end prosumers, gamers, and industrial applications.
With its “Ubiquitous AI. Incredible Possibilities.” strategy and cutting-edge product lineup, ASUS is positioning itself at the forefront of the AI revolution, empowering users with unprecedented computing capabilities while upholding its commitment to sustainability.
FAQ:
Q: What is the “Ubiquitous AI. Incredible Possibilities.” strategy?
A: It is ASUS’s comprehensive approach to seamlessly integrating AI into all aspects of its business operations, from consumer products to enterprise solutions, while maintaining a strong commitment to sustainability.
Q: What are Copilot+ PCs?
A: Copilot+ PCs are the fastest and most intelligent Windows PCs ever created, featuring up to 40+ TOPS NPUs and designed to deliver exciting new experiences for productivity, creativity, and communication. They are enabled by a completely reimagined Windows designed for AI.
Q: What are the key features of the ProArt series?
A: The ProArt series offers powerful yet lightweight laptops with top-of-the-line processors (up to AMD Ryzen AI 9 Processor and Qualcomm Snapdragon X) and graphics capabilities (up to NVIDIA GeForce RTX 4070), designed for creators, professionals, and enthusiasts. It also introduces innovative software like StoryCube and MuseTree.
Q: How is ASUS addressing sustainability?
A: ASUS is committed to using 100% renewable energy in its global operations by 2035 and achieving net zero emissions by 2050. The company has been recognized for its climate action efforts and incorporates sustainable product design and manufacturing practices.
Q: What enterprise solutions did ASUS unveil?
A: ASUS highlighted its robust AI servers, including the ESC AI POD featuring NVIDIA GB200, as well as its MGX-powered and Grace Hopper- and Grace Blackwell Supership-enabled servers for Gen-AI tasks. The company also introduced its AI NUC lineup for a range of users.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
