ASUS Unveils Intel-Driven Copilot+ PCs at Always Incredible Media Day for IFA 2024 

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ASUS IFA Intel Powered Product Lineup

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ASUS unveiled its next-generation Copilot+ PCs at IFA 2024, featuring Intel Core Ultra processors (Series 2) made to provide exceptional AI experiences. These laptops offer great performance, diverse form factors, and a wide price spectrum. With an integrated NPU delivering up to 48 TOPS, they enable on-device AI capabilities and will receive a free update to Copilot+ PC experiences.

“The powerful Intel Core Ultra processors at the heart of our latest Zenbook, Vivobook, ExpertBook laptops, and NUC Mini PC deliver unmatched performance and enable a wide range of AI experiences. With these new devices, together we are empowering users to harness the full potential of AI to enjoy smarter, more intuitive computing.”

Rangoon Chang, ASUS Corporate Vice President, Consumer Business Unit

ASUS Unveils Intel-Driven Copilot+ PCs

(Embargo Sep 4, 6pm Berlin Time) IFA Intel Powered ASUS Product Lineup

Copilot+ PCs for an Incredible Future

ASUS showcased new PCs with Intel Core Ultra 9 processors and 48 NPU TOPS, introducing exclusive AI capabilities to Windows 11. Key highlights included the Zenbook S 14 and S 16, ultra-slim OLED laptops with Ceraluminum chassis, Vivobook S 14, and Vivobook 14 and 16 Flip, with Intel Core Ultra 7 processors for AI-driven productivity.

ASUS has introduced the StoryCube application for its Zenbook and Vivobook models, which is an AI-powered digital asset manager that streamlines creative workflows. The ExpertBook P series, featuring the next-gen P5 with Intel Core Ultra 7 processor and 48 NPU TOPS, offers productivity and advanced features like AI translation, subtitles, and noise canceling. The series also includes the ExpertBook P3 and P1, offering reliability, durability, and security for diverse work environments. The ASUS NUC 14 Pro AI mini PC, powered by the latest Intel Core Ultra 9 processor, is ideal for commercial use and edge computing applications.

3. ASUS Unveils new Zenbook S 14 Copilot+ PC powered by Intel Core Ultra processor (Series 2)

Zenbook S series: Precision crafted, performance-driven

The Zenbook S 14 is a premium ultraportable laptop that combines design and performance. It is the slimmest 14-inch device, with a 1.1 cm profile and a 1.2 kg weight. The outer lid is made from Ceraluminum, a ceramic material, and features a geometric grille with 2,715 CNC-machined cooling vents for optimal performance.

The Zenbook S 14 is a slim laptop with an Intel Core Ultra 9 processor, achieving up to 48 NPU TOPS and offering AI experiences. It features a 3K 120 Hz Lumina OLED display, a four-speaker sound system, AI noise cancelation, and an FHD AiSense IR camera for enhanced video interactions. The laptop also has a 72 Wh battery, I/O ports, and advanced security features. Its 16:10 touchpad allows users to adjust display brightness and audio volume.

Vivobook S 14: Maximum performance in a minimalist design

The ASUS Vivobook S 14 is a lightweight, 1.3 kg laptop designed for on-the-go productivity and entertainment. It features ASUS IceCool thermal technology, achieving a maximum TDP of 35 W, and an Intel Core Ultra 7 processor with an AI engine of up to 47 NPU TOPS. 

The laptop has a dedicated Copilot key for quick AI assistance and a 75 Wh battery for up to 27 hours of unplugged use. Its ergonomic design includes an ASUS ErgoSense keyboard with customizable RGB backlighting and an ultra-large touchpad. It also has ultrafast WiFi 7 connectivity, a 16:10 3K 120Hz display, and a Harman Kardon-certified Dolby Atmos audio system.

Vivobook 14/16 Flip: AI meets versatility

The ASUS Vivobook 14 Flip is a versatile convertible laptop designed for students and professionals. It features a 360° hinge for easy transitions between laptop, tent, stand, or tablet modes, and supports ASUS Pen 2.0. The ultra-slim, lightweight device weighs only 1.5 kg and is powered by up to 47 NPU TOPS for efficient AI application execution. It has a 70 Wh battery, ultrafast WiFi 7 connectivity, and a wide range of I/O ports. The device also features a Dolby Atmos audio system for superior sound quality. The 14-inch FHD NanoEdge touchscreen offers vibrant visuals for work and play.

4. ASUS introduces incredible features of the all new ExpertBook P Series laptops

ExpertBook P series: AI-driven work evolution

ASUS has introduced its ExpertBook P Series, a new line of AI-powered computing devices designed for entrepreneurs, prosumers, and small businesses. The flagship model, the ExpertBook P5, features Intel Core Ultra processors and ASUS AI ExpertMeet tools, enhancing online meetings with features like AI transcript, translation, subtitles, and noise canceling. The P series also includes the ExpertBook P3 and P1, offering reliable performance and durability for small businesses and professionals.

The ExpertBook P Series from ASUS offers advanced security features, including Secure Boot a Trusted Platform Module, and an optional SafeGuard Backup tool. Starting September 2024, all laptops will be pre-installed with McAfee+ Premium Individual Unlimited for free globally. The ExpertBook P5 also features AI-powered deepfake detection technology. 

The series is designed to be sleek and functional while incorporating eco-friendly practices. The P5 uses industrial recycled aluminum alloy and post-consumer recycled steel, minimizing environmental impact. The series is set to expand with new form factors in 2025.

5. ASUS Introduces ASUS NUC 14 PRO AI at Always Incredia Media Day for IFA 2024

ASUS NUC 14 Pro AI: A compact AI powerhouse

The ASUS NUC 14 Pro AI is a revolutionary AI NUC mini-PC, featuring the latest Intel Core Ultra 9 processor, delivering exceptional performance through a multi-architecture CPU, GPU, and NPU setup. With up to 120 platform TOPS and a powerful NPU, it offers three times the AI performance of previous generations. Located in a compact chassis, it’s ideal for commercial use and edge computing applications. Its innovative embedded LPDDR5x design ensures high-speed performance and stability.

The ASUS NUC 14 Pro AI is a reliable, efficient, and secure AI solution for demanding professional environments. It meets EPEAT Climate+ energy efficiency standards, features Secure Boot, fingerprint recognition, and TPM, and offers built-in speakers and microphones for voice commands. Its intelligent cooling ensures peak performance under heavy loads.

For more information regarding Copilot+ PCs, click here.

Migs Palispis

Started his freelancing adventure in 2018 and began doing freelance Audio Engineering work and then started freelance writing a few years later.

Currently he writes for Gadget Pilipinas and Grit.PH.

He is also a musician, foody, gamer, and PC enthusiast.

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