Toshiba has unveiled its latest product lineup and brand ambassadors under the “Beyond Details” initiative, marking a significant step in redefining tradition and innovation within the home appliance industry.
Artisanal Appliances: A Blend of Form and Function
Toshiba’s newest product line breaks traditional design boundaries, offering refrigerators, laundry machines, and cooking appliances in elegant Morandi, Silver, and Black designs.
These products go beyond aesthetics and embody the brand’s commitment to uncompromising attention to detail, precision, and craftsmanship.
The new lineup is engineered to meet the demands of today’s fast-paced lifestyle. By offering enhanced functionality, Toshiba aims to provide consumers with true comfort and convenience, allowing them to balance their careers, chores, and personal endeavors more effectively.
Introducing the “Takumi” Brand Ambassadors
At the heart of Toshiba’s campaign are its new regional and local brand ambassadors, chosen for their achievements and dedication to their crafts. These individuals embody the “Takumi Spirit,” a Japanese concept meaning “master craftsman.”
Regional Ambassador: Takashi Sorimachi
Toshiba has introduced highly acclaimed Japanese actor and singer Takashi Sorimachi as its Regional Brand Ambassador. Sorimachi is best known for his role as Eikichi Onizuka in the 1998 adaptation of the popular manga, “Great Teacher Onizuka.”
Local Ambassadors: Masters of Their Craft
For the Philippine market, Toshiba has enlisted three distinguished individuals as local brand ambassadors:
Amina Aranaz-Alunan: Takumi Master of Design
| A visionary in fashion and luxury handmade accessories |
| Known for her fashion accessories label celebrating leisure living |
Stephanie Kienle Gonzalez: Takumi Master of Home and Interior Design
| A trailblazer in furniture design |
| Owner of a homegrown furniture and lifestyle brand championing Filipino craftsmanship |
Chef JP Anglo: Takumi Master of Food and Culinary
| Renowned as a Master Chef and culinary artisan |
| Instrumental in bringing Filipino cuisine to the international gastronomic scene |
The Toshiba Philosophy: Beyond Mediocrity
“The Takumi Spirit is a cherished manufacturing philosophy that reflects an uncompromising resistance to mediocrity and a true commitment to excellence—which is what Toshiba is all about. As it continues to break the boundaries of convention and develop enhanced functionality, we are thrilled to finally launch here in the Philippines our new ambassadors and product line-up that go beyond details and innovation, maintaining the brand’s pursuit of perfection.”
– Anna Marie Alejandro, General Manager of Concepcion Midea Incorporated Philippines (CMIP)
For more information on its products, visit the official Toshiba Lifestyle Philippines website or follow their social media channels on Facebook, Instagram, and TikTok.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
