Bosch has demonstrated its commitment to technological innovation in the Philippines through its “Bosch Global City” event, held last September 28-29, 2024, at the Bonifacio High Street Amphitheater.
The two-day showcase offered visitors an immersive experience of Bosch’s diverse technology solutions designed to enhance everyday living.
Paulo Duarte, Managing Director of Bosch Philippines, highlighted the company’s mission, stating:
“We are committed to equipping Filipinos with innovative products needed to thrive in today’s fast-paced, modern world -whether it’s through enhancing the efficiency and comfort of their homes, offering top-tier automotive products and services, or providing reliable tools that empower them to work smarter.”
Interactive Zones and Demonstrations
The event featured several experiential zones, each highlighting different aspects of Bosch’s technology portfolio. A standout attraction was the home cooking demonstration led by Chef Kevin David, which showcased Bosch’s energy-efficient home appliances.
Visitors witnessed how smart ovens and dishwashers could transform traditional kitchens into modern living spaces that promote family connection.
In the automotive sector, Bosch presented its Car Service franchise, which recently launched a flagship store in Bacoor, Cavite. The showcase emphasized comprehensive bumper-to-bumper services utilizing genuine parts and advanced diagnostic tools, underlining Bosch’s commitment to vehicle safety and reliability.
The Power Tools division captured attention with live demonstrations of their equipment, featuring the innovative 18V Cordless System. This one-battery-fits-all technology allows users to power various tools with a single battery, maximizing efficiency and convenience.
The tools’ functionality is further enhanced by the Bosch BeConnected App, which helps users manage warranties, verify product authenticity, and locate service centers.
Industry Impact and Long-term Commitment
The event also highlighted Bosch’s broader impact on the Philippines’ industrial landscape. Earlier this year, the company strengthened its commitment to advancing the country’s manufacturing sector through a partnership with the Department of Trade and Industry (DTI), focusing on Industry 4.0 technologies and the development of a Pilot Factory with immersive lab experiences.
Bosch’s presence in the Philippines dates back to 1926, and today the company operates across four key business sectors: Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology. This diverse portfolio enables Bosch to contribute significantly to various aspects of Filipino life while promoting technological advancement and sustainability.
Community Engagement and Future Vision
“Bosch isn’t just about a single product you might remember. We’re at the forefront of innovation across multiple domains – whether it’s automotive technology, home appliances, power tools, fire safety systems, or advanced manufacturing, and automation services.” Duarte explained, emphasizing the company’s comprehensive approach to innovation.
The event featured appearances by Bosch Fans – dedicated users who shared their experiences of building successful social enterprises while supporting locally made Philippine products. This community engagement demonstrated how Bosch’s technologies contribute to local entrepreneurship and economic growth.
For more on Bosch’s products and solutions, you may check out the brand’s social media pages, including Bosch Autoparts PH and Bosch Professional Power Tools and Accessories on Facebook, as well as Bosch Philippines on LinkedIn.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
