Sony Philippines recently launched its first-ever Creator’s Fest, transforming the culturally rich district of Intramuros, Manila, into an immersive hub for content creators. The event served as the perfect stage for the Philippine debut of the highly anticipated Sony ZV-E10 II, while offering comprehensive insights into digital content creation.
Sony President Shuhei Suhigara emphasized the company’s commitment to fostering connections with digital content creators, stating that “it is people that create and experience Kando”—a Japanese concept representing the emotional impact of encountering something extraordinary for the first time.
The event showcased Sony’s extensive camera lineup, strategically positioning the Sony ZV-E10 II alongside the A6700 and FX30. This comprehensive display demonstrated Sony’s commitment to supporting creators at every stage of their journey, from beginners to professional content developers. Each camera was carefully curated to match different skill levels and creative requirements, with the Sony ZV-E10 II specifically designed to meet the needs of emerging content creators.
The Creator’s Fest featured five distinct experiential zones, each crafted to demonstrate different aspects of content creation:
Gastro Experience Zone
Led by renowned content creator Erwan Heussaff and Abi Marquez at Barbara’s Heritage Restaurant, this zone focused on food styling and photography. Participants learned to capture the perfect shot of traditional Filipino desserts, including Brazo de Mercedes, using the ZV-E10 II. The session covered essential techniques in food photography, from creative plating to mastering indoor lighting conditions.
Lifestyle Fashion Photography Zone
Industry professionals Janina Manipol and Marco Gallo, supported by Aputure PH’s professional lighting equipment, guided participants through editorial fashion photography. The session uniquely blended colonial and modern styles, emphasizing the importance of natural light, strategic angles, and creative composition.
Beauty and Lifestyle Zone
Beauty expert Jaz Reyes, in collaboration with Ellana Cosmetics, demonstrated specialized techniques in beauty photography. Participants learned to utilize natural lighting and shadow play to create compelling product shots integrated naturally into various settings.
Travel Content Creation Zone
Travel photographer Anjohn Sorza, partnering with Herschel, showcased techniques for creating engaging travel content using multiple Sony cameras, including the ZV-E10 II, A6700, and A7CII. The session emphasized capturing architectural elements and incorporating human subjects to bring historical spaces to life.
Lifestyle Bar and Action Photography Zone
Jessica Lee, working alongside Hikaru, led sessions on capturing dynamic action shots during cocktail flaring performances. Participants learned specialized techniques for freezing fast movements and enhancing liquid motion through creative lighting.
Sony’s product experts were made readily available for demonstrations of the ZV-E10 II’s features and capabilities, ensuring participants could maximize their understanding of the new camera’s potential. The hands-on nature of these demonstrations allowed creators to experience firsthand how Sony’s latest technology could enhance their content creation process.
Sony ZV-E10 II Price and Availability
The Sony ZV-E10 II is available in two colors – Black and White and is priced at PHP 59,999 (Body Only) and PHP 65,999 (with 16–50 mm Power Zoom Lens SELP16502).
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
