Huawei has secured the top position in IDC’s Global Wearable Device Market Quarterly Tracking report for the first three quarters of 2024, with a 16.9% market share globally, along plus remarkable growth with a 44.3% year-on-year increase in global shipments, while also commanding 35.7% of the domestic Chinese market.
Market Performance
The wearables market landscape in 2024 showed interesting dynamics, with China maintaining a robust 20.1% year-on-year growth despite global declines in wrist-worn device shipments. Huawei’s success can be attributed to its innovative product launches throughout the year, including the HUAWEI WATCH FIT 3, WATCH GT 5, and WATCH D2.
Product Innovation
Huawei’s 2024 wearable lineup boasts numerous advancements in health monitoring. The HUAWEI WATCH D2 has 24-hour dynamic blood pressure monitoring, while the WATCH FIT 3 incorporates comprehensive wellness tracking with calorie and nutritional analysis features. The WATCH GT 5, equipped with the HUAWEI TruSense System, has garnered recognition from prominent tech media outlets.
Global Market Strategy
The company’s success extends beyond product innovation to include strategic market expansion. Huawei has strengthened its international presence through localized operations in Europe, Latin America, Asia Pacific, and the Middle East and Africa.
High-profile brand ambassadors and the organization of major product launches in global cities like Dubai, Barcelona, and Brazil have significantly enhanced the company’s international appeal.
With initiatives like “Light Up Your Rings” and “Tech with Love,” Huawei has successfully positioned itself as a provider of human-centered health solutions while maintaining its leadership in the wearables sector. For more information, visit its official website and follow its social media accounts on Facebook, Instagram, and TikTok.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
