The Verge Launches New Subscription Model

The Verge Subscription (1)

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The Verge has introduced a new subscription model priced at USD 7 monthly or USD 50 annually. The move comes as part of the brand’s commitment to maintaining independent tech journalism in an era dominated by sponsored content and algorithmic challenges.

Key Benefits of The Verge’s Subscription Model

  • Ad-free experience with removal of chumboxes and third-party programmatic advertisements
  • Unlimited access to original reporting, reviews, and features
  • Full access to premium newsletters Command Line and Alex Heath and Notepad by Tom Warren
  • Access to full-text RSS feeds
  • Early access to upcoming features and innovations

Notably, The Verge has adopted a “freemium” approach, keeping significant portions of their content freely accessible. The homepage, core news posts, Decoder interview transcripts, Quick Posts, Storystreams, and live blogs will remain available to all readers without charge.

The publication’s editor-in-chief noted that the decision came after years of seeing fundamental changes in internet dynamics, where “most major social media platforms are openly hostile to links” and search engine changes have negatively impacted smaller websites.

The Verge’s commitment to quality journalism is evident in their impressive metrics:

  • Half a million people read The Verge at least once weekly
  • Average readers consume 14 stories monthly
  • 55,000 daily visitors throughout 2024
  • Homepage engagement averages over six minutes

For early adopters of the annual subscription, The Verge is offering a limited-time bonus: a print edition of their CONTENT GOBLINS series, featuring exclusive photography and design.

What are your thoughts on their subscription model? Do you think that a similar business model will work in the Philippines? Let us know in the comments.

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Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.

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