(CES 2025) CES 2025 served as the grand stage for ASUS’s transformative announcements, showcasing the company’s evolution into a comprehensive AI technology provider. The announcements, made on January 7, have set new benchmarks in the technology sector.
Consumer Computing Solutions
The Zenbook A14 is ASUS’s flagship innovation, claiming the title of world’s lightest Copilot+ PC. Weighing under 1kg, this ultraportable device features an innovative Ceraluminum chassis and delivers an impressive 32-hour battery life through its 70Wh battery. Powered by Snapdragon X Series processors with Qualcomm Hexagon NPU, it offers substantial AI processing capabilities at a competitive price point of USD 899.
In the mainstream segment, ASUS introduced the Vivobook 14 and 16 series (X1407QA/X1607QA), starting at USD 699. These are Copilot+ PCs powered by Snapdragon X processors, delivering a significant 44% performance improvement over previous generations and up to 19.8 hours of battery life, while featuring the Microsoft Pluton security processor.
Enterprise Solutions
The ExpertBook B series – The B5 (B5405/B5605) and B3 (B3405/B3605) models, represents ASUS’s enterprise-focused innovation. These devices pack Intel Core Ultra processors (Series 2) and up to 64GB of DDR5 RAM. The series introduces the Digital Product Passport (DPP), showcasing ASUS’s commitment to sustainability and transparent product lifecycle management.
ASUS also announced commercial AI desktops – The ExpertCenter B900 series (B900MF/B900SF). Powered by Intel’s first AI desktop processors, the Core Ultra 200S series, these systems combine enterprise-grade security features with tool-free design for easy maintenance.
Compact Computing Solutions
The compact computing segment sees two additions: the NUC 15 Pro Mini PC series and the ExpertCenter PN54 Mini PC. The NUC series features Intel Core Ultra processors and supports up to 96GB DDR5 RAM, while the PN54, powered by AMD’s Ryzen AI 7 350 processor, delivers robust AI performance in an ultra-compact 0.5L chassis.
Availability and Showcase
It’s still to be confirmed as to whether these devices will also be launched in the Philippines, but what are the ones that you’re most excited about? Let us know in the comments.
For more information, visit ASUS’ official website.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
