During Safer Internet Day, Google announced Enhanced Google Play Protect, a new feature for Android devices in the Philippines looking to help protect users.
Enhanced Google Play Protect
Enhanced Google Play Protect helps Android users protect against financial fraud and scams, a significant and escalating threat in the Philippines. It does so by blocking sideloaded apps or apps obtained from unofficial online sources other than the Google Play Store.

The feature has already demonstrated significant improvements in user safety in India, Thailand, Singapore, Brazil, and now, the Philippines. By default, it is already turned on, making sure that you’re safe from the get-go.
As of February 10, Enhanced Google Play Protect has blocked over 3.2 million high-risk app install attempts in the Philippines, preventing potentially devastating financial losses.
“Online safety is crucial in today’s fast-paced digital landscape. Google is reinforcing its commitment to user security with the launch of Enhanced Play Protect in the Philippines. This innovation automatically blocks the installation of potentially harmful apps from unofficial sources. We applaud Google’s efforts to protect Filipinos online. By working together, we can build a stronger foundation for internet safety in the country,”
Emilio Benito Aquino, Securities and Exchange Commission, Chairperson and CEO
In addition to the new feature, Google also teamed up with various content creators to promote online safety. This year, it tapped EduCreator Coach Lyqa for a new YouTube video debunking various cybersecurity myths. Previously, Google partnered with Ben&Ben to help spread the message of internet safety through a song.

The company is also expanding access to its #YOUTHink media literacy publication by releasing an Ilocano language version. This inclusive initiative, designed to teach people how to fight misinformation, aims to reach more Filipinos across different regions. #YOUTHink is also available in Filipino, English, and Cebuano.
“Google is deeply committed to digital responsibility and internet safety. This commitment drives us to develop innovative products like Enhanced Google Play Protect and collaborate closely with local NGOs, communities, and ecosystem partners. Together, we can build a safer and more secure online space for Filipinos.”
Jackie Wang, Google Country Director for Thailand and the Philippines
To learn more about how Google keeps you safer online, visit the official Safer with Google website.
Ram found his love and appreciation for writing in 2015 having started in the gaming and esports sphere for GG Network. He would then transition to focus more on the world of tech which has also began his journey into learning more about this world. That said though, he still has the mentality of "as long as it works" for his personal gadgets.