At this year’s Mobile World Congress (MWC), HONOR revealed its commitment to providing 7 years of Android OS and security updates for the HONOR Magic series devices, beginning with the upcoming HONOR Magic7 Pro.
The HONOR ALPHA PLAN Initiative
The move is part of the company’s new corporate strategy called the HONOR ALPHA PLAN. This ambitious three-step initiative aims to transform HONOR from a smartphone manufacturer into a global leader in AI-powered ecosystems. The plan emphasizes industry collaboration to create value-driven solutions while improving device longevity—ultimately benefiting consumers and supporting environmental sustainability goals.
“We are thrilled to learn about the HONOR ALPHA PLAN which will start with the HONOR Magic7 Pro. By extending software and security support to an unprecedented seven years, we empower our users to enjoy a safe, reliable, and innovative smartphone experience for much longer, all while supporting sustainability by reducing e-waste,” stated Stephen Cheng, Vice President of HONOR Philippines.
By providing seven years of updates, HONOR enables consumers to maximize their investment in flagship devices. Users can expect their smartphones to remain secure and up to date for a longer period, ensuring continued reliability and performance well beyond the typical smartphone lifecycle.
HONOR Magic series users will benefit from ongoing access to AI innovations and new features throughout the extended support period. This commitment ensures consumers can stay at the forefront of productivity, gaming, photography, and other smartphone capabilities without necessarily upgrading their hardware.
The initiative also aligns with growing environmental concerns by potentially reducing electronic waste. By extending the useful lifespan of their devices, HONOR contributes to sustainability efforts in the technology sector—an increasingly important consideration for environmentally conscious consumers.
While the program begins with the HONOR Magic7 Pro, which is set to arrive in the Philippines in 2025, HONOR plans to expand this extended support to additional flagship phones and foldable devices in its lineup, signaling a long-term commitment to customer satisfaction and device longevity.
For more information, visit HONOR’s official website or social media pages on Facebook, Instagram, and TikTok.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
