TCL Electronics recently marked its 25th anniversary with an elegant celebration at Okada Manila’s Grand Ballroom. The event, themed “Legendary Moment, Timeless Greatness,” served as both a reflection on the company’s quarter-century journey and a showcase for its newest technological innovations designed to enhance Filipino homes.
The event highlighted TCL’s impressive achievements, including a recognition as the new Triple Global Top 1 TV Brand in Mini-LED, Google TV, and Ultra-Large Screen TVs (85 inches and above) according to OMDIA 2024. In its 25-year journey in the Philippines, the brand consistently brought technological advancements into Filipino households, from immersive television experiences to energy-efficient appliances.
Leadership Vision
Griffin Zhang, General Manager of Asia Pacific Business Group, TCL Industries, highlighted the company’s market achievements: “In the past, TCL has achieved remarkable results in the Philippine market. Our TV and AC sales both hold the number 1 market share in sales volume and have become trusted brands among consumers. The Ref & WM category has also maintained a rapid growth trend, with a constantly expanding market share. These achievements are inseparable from the efforts and support of every partner.”
Peter Chen, CEO of TCL Philippines, emphasized the brand’s innovative spirit: “Being innovative has always been in TCL’s DNA. We are not a follower, but a trailblazer. For us, innovation is to go beyond our limits and develop cutting-edge, sustainable technologies. For us, being fashionable is to create a diverse sensory experience through the combination of technology and art. Lastly, premium refers to our ongoing exploration of aesthetic philosophy. We believe there’s a power that keeps us going on the path to upgrading TCL’s brand value. Let’s work together, progress together, and prosper together.”
2025 Product Lineup
The event showcased TCL’s 2025 product lineup, featuring four key innovations focused on cooler, cleaner, smarter, and sharper technologies:
Charlie Huang, Deputy Product Director of Brownline, unveiled the X11K QD-MiniLED TV, which represent TCL’s cutting-edge display technology.
Bert Cheung, Deputy Product Director of Air Conditioner, introduced the award-winning TCL FreshIn 3.0 Air Conditioners, designed to revolutionize climate control solutions.
Eric Li, Senior Product Manager of Washing Machine and Refrigerator, showcased the new TCL Super Drum Combo+ C682 Front Load Washer and Dryer, emphasizing efficiency and smart technology.
Li also revealed the newly introduced bottom mounted refrigerator AAT Inverter+ C436BMSB, created to enhance convenience and efficiency in daily living.
Olympic Partnership
A significant announcement at the event was TCL’s global partnership with the International Olympic Committee, a collaboration that will extend through 2032. This partnership underscores TCL’s commitment to excellence and innovation on a global scale.
Shae Yu, Deputy Director of Marketing of TCL Philippines, elaborated on this partnership: “Being a global technology leader, TCL believes in the power to ‘Inspire Greatness,’ a sentiment echoed by the Olympic spirit. Through this partnership, TCL’s innovations will ignite inspiration in billions, delivering exceptional experiences and contributing to a sustainable future.”
Filipino pole vaulter EJ Obiena, ranked world No. 4 in men’s pole vault, was present as a special guest. He shared his thoughts on the partnership: “I think the partnership is great — it’s about chasing greatness, constant improvement, and perfection. Just as TCL constantly innovates to enhance our lives through their products, we athletes approach training with the same mindset: What can I do today that will lead to better performance?”
Brand Ambassadors
The event featured a fireside chat with TCL’s newest brand partners, TV personality Valeen Montenegro and actress Rhian Ramos.
Valeen expressed her enthusiasm: “It’s honestly been such an exciting and inspiring journey. Becoming part of the TCL feels like joining a brand that truly understands innovation and heart. For me, being a TCL Brand Partner means getting to work with a team that loves what they do — and it shows.”
Rhian shared her excitement about joining the TCL family: “Joining the TCL journey has been super exciting! It’s not just about being a part of a brand; it’s about being part of something that really focuses on innovation and bringing people the best experiences. For me, being a TCL Brand Partner means I get to align myself with a brand that truly cares about quality and design, while also making sure everyone can enjoy a cooler, smarter lifestyle.”
Valeen highlighted the QD MiniLED TV as her favorite TCL product, while Rhian expressed her appreciation for the FreshIn 3.0 air conditioner with its voice command capabilities.
Looking Forward
As TCL commemorates its 25th anniversary, the company continues its commitment to transforming Filipino homes through innovation and excellence. The celebration concluded with a toast led by Cyd Montebon, Deputy Director of Sales, and Wesley Yang, Deputy Director of Retail.
With its legacy of cutting-edge technology and commitment to enhancing everyday living, TCL continues to empower Filipino consumers with stylish, functional, and smart products as it looks toward shaping the homes of tomorrow.
For more information on TCL and its products, click here.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
