For all those looking to monetize their YouTube channels, YouTube shopping has officially launched in the Philippines!
Content creators can now link products to their videos, and shoppers can instantly check them out via the official partner platform Shopee.
YouTube Shopping to Provide Exciting Experience for Creators and Shoppers
The official launch of the YouTube Shopping Affiliate Program in the Philippines aims to provide a fuller purchase experience for shoppers and more earning opportunities for eligible content creators.
Now available in six Southeast Asian countries, viewers can easily find and buy the things their favorite YouTube content creators have linked in their videos.
Creators can tag products in existing and new videos and pin them during live streams. The full list of tagged products and information about each product is made available at a glance in the description section and ‘Product’ section of the video. Clicking on a product will lead viewers directly to an external sales page on Shopee, for a seamless purchase experience.
Sapna Chadha, Vice President for Google Southeast Asia and South Asia Frontier said, “… We’re thrilled to bring YouTube Shopping to the Philippines—making Southeast Asia home to six out of nine countries globally that have it. Just seven months since our regional debut, we’re seeing strong traction across creators, sellers, and advertisers already. Building on this early momentum, YouTube Shopping will continue to grow, unlocking new opportunities for viewers, creators, brands, and partners across this dynamic region.”
Wider Reach for Brands and Advertisers
YouTube Shopping also opens new doors for brands and advertisers to reach and engage with more customers. By enabling advertisers to directly connect partnership ads with relevant creator content, it will shorten the customer journey from discovery to sale.
Vincent Lee, Head of Shopee Philippines shared, ”… Our partnership with YouTube Shopping is a significant milestone for our brands and sellers, allowing them to connect with creators and harness their influence to drive sales effectively. This collaboration also opens up exciting opportunities for the growing number of Filipino content creators to monetize their creativity while promoting products that resonate with their audiences.”
Since launching the YouTube Shopping affiliate program across the region, YouTube and Shopee have witnessed active usage and purchase across different categories such as Beauty, Mobile & Gadgets, and Home & Living. This shows the diverse product range and significant potential for creators to influence consumer purchasing decisions.
As YouTube Shopping continues to gain momentum in Southeast Asia, it strengthens its position as a transformative force in the video commerce and creator economies.
To know more about YouTube Shopping, please click here.
Luie Magbanua is your friendly neighborhood gamer tita. Follow her tech and gaming adventures online at @omgluie!
