During CES 2022, Sony has globally announced its new BRAVIA XR TV series. The series includes the X95K 4K Mini LED models, Master Series A90K and A80K 4K OLED models, and X90K 4K LED model.

For incredible brightness and a wide dynamic range of lights and deep blacks, the X95K series is powered by Cognitive Processor XR, XR Master Backlight Master Drive to precisely control the latest generation Mini LED backlight.

Meanwhile, for users who want to experience movies the way the creators wanted you to, the Acoustic Surface Audio for OLED models and Multi-Audio for LED models can precisely match the position of the sound with the images on the screen for a more immersive experience.

In partnership with Netflix, Sony released the Netflix Adaptive Calibrated Mode that can automatically adjust image processing based on ambient light so your favorite shows and movies look like how the creator wanted them to be viewed.

Additionally, the new BRAVIA CORE calibrated mode automatically adjusts the image quality on-screen. All BRAVIA XR TVs will be designated ‘Perfect for PlayStation 5’ and includes two exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode.

Sony also introduces the BRAVIA CAM that can recognize where you are sitting and optimizes the picture and sound accordingly and also detects if you are no longer in front of the TV so it can dim the display to save energy. 

Furthermore, Sony’s “Road to Zero” global environment plan aims to achieve a more sustainable society by reaching zero environmental footprints throughout the life cycle of their products by the year 2050. Because of this, Sony developed SORPLAS, which helps increase their use of recycled materials without sacrificing design and durability and that also reduces virgin plastic use by up to 60%.

Here are the 2022 BRAVIA XR lineup Highlights:

• Cognitive Processor XR – Takes vision and sound to the next level. Additionally, reproduces the content the way humans see and hear for a more lifelike experience.
• XR Backlight Master Drive – uses a Sony-developed local dimming algorithm to control thousand of tiny, ultra-dense Mini LEDs with precision and independence. 
• Acoustic Surface Audio+/Acousitic Multi Audio – these features ensure that sound matches what you see on screen for a more immersive audio/visual experience.
• 360 Spatial Sound Personalizer – in combination with BRAVIA XR TVs, this technology can offer an optimized spatial sound experience for neckband speakers like Sony’s SRS-NS7 and select Sony headphones.
• Elevates The Experience with Sony’s Sound Products – BRAVIA TVs are excellent to match with the following sound products:
  • HT-A9 Home theatre system 
  • HT-A7000 and HT-A5000 soundbars include 360 Spatial Sound Mapping and Acoustic Center Sync (for more information on Sony sound systems, click here.)
• BRAVIA CAM –  ensures you always have the best seat by optimizing picture and sound quality.
• Ambient Optimization Pro – you can connect your BRAVIA CAM so it can enhance your viewing experience by recognizing where you are in the room and adjusting the sound and picture to match it.
• Google TV –  will give you 700,000 movies, tv shows, and live tv.
• Premium Remote – the premium aluminum remote is easy to use and clean. it has simplified buttons and backlighting.
• BRAVIA CORE – this app is a pre-loaded movie service that includes up to 10 movies to redeem up to 24 months of unlimited streaming with the purchase of a BRAVIA TV, It will be available in over 75 countries in 2022. 
• Netflix Adaptive Calibrated mode – a new display mode the uses the Sony BRAVIA XR ambient light sensor to ensure artistic intent is preserved.  
• Perfect for PlayStation 5 –  if your pair your console with a BRAVIA TV, you can get a more immersive experience and enhanced picture quality by optimizing the settings for your console. 
• Commitment to Sustainability – committed to decreasing environmental impact Sony developed SORPLAS. For more information on Sony’s sustainability plans, click here.

New Sony BRAVIA XR TV Models and Key Features

X95K (85-inch class, 75-inch class, 65-inch class) 4K Mini LED TV features:

• Cognitive Processor XR – Takes vision and sound to the next level. Additionally, reproduces the content the way humans see and hear for a more lifelike experience.
• XR Backlight Master Drive – uses a Sony-developed local dimming algorithm to control thousand of tiny, ultra-dense Mini LEDs with precision and independence 
• XR Triliminos Pro and XR Contrast Booster – to express billions of accurate colors that have exceptional black contrast
• X-Anti Reflection – minimizes reflection
• X-Wide Angle – to retain real-world colors at any angle
• BRAVIA CORE Calibrated mode
• Acoustic Multi Audio – uses sound positioning tweeters to ensure sound comes from the right place
• Acoustic Center Sync – optimizes sound coming from the TV and soundbar for a better audio experience
• BRAVIA CAM
• Hands-Free voice
• Premium Remote
• Minimalist on slate Design with Seemless Edge
• Flexible two-way stand

A80K (77-inch class, 65-inch class, and 55-inch class) OLED TV features:

• Cognitive Processor XR – Take vision and sound to the next level. reproduces the content the way humans see and hear for a more lifelike experience
• XR- OLED Contrast pro and XR Triluminos Pro – for better picture/color quality and deeper blacks
• BRAVIA CORE calibrated mode
• Acoustic Surface Audio – sound can be precisely matched to what’s on-screen by using special actuators to turn the screen into a multi-channel speaker
• Acoustic Center Sync – optimizes sound coming from the TV and soundbar for a better audio experience
• BRAVIA CAM
• Hands-Free voice
• Minimalist on slate Design 
• Three-way stand

X90K (75-inch class, 65-inch class, 55-inch class) 4K LED TV features:

• Cognitive Processor XR – Take vision and sound to the next level. reproduces the content the way humans see and hear for a more lifelike experience
• Full-Array LED panel, XR Triluminos Pro, and XR Contrast Booster – delivers realism with deeper blacks and intense brightness
• BRAVIA CORE calibrated mode
• Acoustic Multi Audio – uses sound positioning tweeters to ensure sound comes from the right place
• Acoustic Center Sync – optimizes sound coming from the TV and soundbar for a better audio experience
• BRAVIA CAM
• Google TV
• Standard Remote
• Minimalist One Slate Design
• Two-way stand

Lastly, for more information about the BRAVIA XR TV lineup and local pricing, click here.

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Miguel Palispis

Website

Started his freelancing adventure in 2018 and began doing freelance Audio Engineering work and then started freelance writing a few years later.

Currently he writes for Gadget Pilipinas and Grit.PH.

He is also a musician, foody, gamer, and PC enthusiast.