LG OLED has successfully completed its 10th year in the market. Having introduced OLED TV to the world in 2013, it was initially met with skepticism from the industry experts. Despite the challenges, LG continued to invest heavily in this technology and ultimately became a pioneer in the industry. LG OLED became a well-known brand in the premium TV market in just 10 years due to its contrast that enables perfect blacks and true-to-life colors, as well as its flexibility and thinness.
LG OLED has also received numerous accolades from major publications and is a winner of several “Best TV of the Year” titles. LG OLED TVs account for 60% of all OLED TVs sold worldwide, exceeding 15 million units in cumulative shipments at the end of 2022. The company has continuously pushed the boundaries with its OLED-optimized hardware and software innovations, which include the paper-thin Wallpaper TV, Rollable TV, and the world’s largest OLED TV. It has delivered TV software innovations that further strengthened the capabilities and user experience offered by LG OLED, including its image- and sound-enhancing α (Alpha) 9 AI Processors, and the usability- and convenience-boosting webOS platform.
LG’s marketing activities have also helped improve public awareness of OLED. The brand has been carrying out engaging campaigns focusing on a range of different arenas – from movies and sports to gaming and the world of art – and highlighting elements that are unique to OLED, such as self-emissive pixels, perfect blacks, vivid colors, slim design, and diverse form factors.
In recent years, LG has been striving to deliver next-level lifestyle value via new OLED innovations under the Lifestyle Screen umbrella to offer a diverse user experience catered to segmented user needs. Products like LG OLED FLEX, a bendable gaming TV, delivers a one-screen-fits-all solution, being able to change from flat to curved whenever the user wants. Unique, distinctive TVs from the LG OLED Objet Collection on the other hand, add beauty and style to any interior.
LG’s commitment to providing the best possible experience for its customers led to the unveiling of several advanced TV technologies at CES 2023. The 97-inch LG SIGNATURE OLED M, the world’s first OLED TV that displays a wirelessly transmitted AV signal at 4K 120Hz, letting users freely design their living spaces, while the OLED T has a transparent screen that brings users a whole new level of spatial freedom. LG continues to provide advanced TV technologies such as the α 9 Gen 6 AI Processor and Brightness Booster Max, both of which improve the image quality and performance of LG OLED evo. LG has teamed up with diverse lifestyle brands to deliver the unique ways LG OLED TVs better everyday life.
LG OLED: Moving Forward
LG OLED’s success in the market is a result of its dedication to innovation, and its commitment to providing the best possible experience for its customers. LG OLED has proven itself to be a premium TV market leader for the past 10 years, and the company’s continuous efforts to introduce new OLED innovations have made it possible to offer a diverse user experience catered to segmented user needs. LG has established itself as a pioneer in the industry and continues to push the boundaries of OLED technology to discover new lifestyle experiences based on customer value.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
