LG Electronics has once again proved its excellence in innovation and design by winning 24 awards at the 2023 Red Dot Award. The Red Dot Award is a prestigious competition that recognizes outstanding product design, communication design, and design concepts from around the world. LG’s double-digit award tally includes the Best of the Best award for its OLED Flex, an innovative TV that can bend for a more immersive gaming and viewing experience.
LG OLED Flex utilizes the world’s first bendable 42-inch OLED screen, offering a never-before-seen level of customizability with twenty levels of curvature. This unique display is designed for a personalized gaming and viewing experience, backed by extensive customer research. It also boasts game-specific features like customizable rear lighting that extends the game environment into the user’s space and an intuitive user interface that enhances convenience.
LG OLED TVs have been consistently recognized with the Red Dot Design Award since its first release in 2013, a proof of the company’s unwavering commitment to producing high-quality products. Another LG product that won an award at the Red Dot Award is the refrigerator with MoodUP, which features color-changing LED door panels and built-in speakers. This breakthrough product adds color and sound to the kitchen, belonging to LG’s growing lineup of upgradeable home appliances.
The Red Dot Innovative Award recognizes products that offer groundbreaking solutions for everyday problems. This year, the LG Styler ShoeCase and ShoeCare and the LG PuriCare Objet Collection Aero Furniture “table-type” air purifier won the award. These were developed with real consumers’ needs and wants in mind, with the LG Styler ShoeCase and ShoeCare being tested by LG’s own customer advisory group, L.UP. The group’s feedback was incorporated into the final products, reflecting LG’s commitment to putting customers first.
LG’s Success at the Red Dot Award
LG’s success at the Red Dot Award is a testament to the brand’s focus on customer value and F.U.N. experiences. Hwang Sung-gul, executive head of LG Electronics’ Corporate Design Center, expressed his gratitude for the awards, noting that they validate the company’s belief in creating products and services that reflect the voice of the customer.
The Red Dot Award received approximately 20,000 product submissions from 51 countries, making LG’s awards even more significant.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
