Power Mac Center (PMC) celebrated its 29th year by staging Sync Sessions with a live audio-digital crossover experience featuring OPM icons and emerging icons.
“Sync Sessions is an original concept from way back that allows artists and fans to experience music in unique and innovative ways, as our featured bands and solo artists use Apple devices as instruments. As we consume more and more digital content, we also want to showcase the beauty of the live human experience of coming together to enjoy music.” Joey Alvarez, PMC Director for Marketing and Product Management
Power Mac Center – Sync Sessions
The Power Mac Center Sync Sessions were staged in different locations in Metro Manila over five consecutive Saturdays from August 26 to Saturday 23.
It kicked off at Eastwood featuring Bullet Dumas and Sync Session veterans Ang Bandang Shirley, Sandwich, and Jess Connelly with LustBass. This was followed by Jakarta-raised Filipino hip-hop artist Young Cocoa and Filipino indie folk band Munimuni on September 2 at SM Makati.
The third leg featured R&B singer Jason Dhakal with Sync Sessions, Autotelic, playing at UP Town Center on September 9. The following Saturday, Zild rocked what he called a “rare short electronic set” at Robinsons Magnolia with Filipino alternative rock band SOS and singer-songwriter, record producer, and YouTuber Lesha.
Closing the series was a lineup composed of soulful pop duo Leanne & Naara, OPM icon Ebe Dancel, “Muli” crooner Ace Banzuelo, and indie pop rock band This Band. They performed to a jampacked crowd at the Festival Mall in Alabang.
The Events were hosted by social media personalities Vince Velasco, Samm Alvero, and Aryn Cristobal. Audience members were in for a surprise as lucky participants got to take home exclusive Sync Sessions merchandise, and PMC gift certificates, among other prizes from PMC partners Amazing Thing, Belkin, JBL, PanzerGlass, Sony, and SoundCore by Anker.
The Power Mac Center Sync Sessions is an initiative that puts the power of human talent at the center of technological advancement. It aims to empower Filipinos to maximize Apple technology by discovering new ways to make their own music.
“Many of the artists we invited have long been using Apple devices for their music. PMC hopes to inspire a new generation of musicians and content creators alike to keep discovering their voice and express it through their chosen medium or channel—be it music, film, or even vlog. We hope to provide the tools that make individuals stand out and reach their dreams,” Alvarez said.
PMC is rolling out its 30th-anniversary year-long celebration with the theme “30 Years of Transforming Through Lifestyle Innovations.” Additionally, it is gearing up for the local iPhone 15 launch.
For more information and to stay up to date, visit the official website or the official Facebook, Instagram, Twitter (X), TikTok, Viber, and YouTube.
Ram found his love and appreciation for writing in 2015 having started in the gaming and esports sphere for GG Network. He would then transition to focus more on the world of tech which has also began his journey into learning more about this world. That said though, he still has the mentality of "as long as it works" for his personal gadgets.
