realme‘s Founder and CEO, Sky Li, has unveiled the brand’s ambitious plans for rebranding in 2024. This strategic shift marks a pivotal transition from an “opportunity-oriented” approach to a “brand-oriented” one, placing realme on a path to establish an even deeper connection with its young audience.
Understanding the Pulse of Youth: A Tech Brand That Resonates
Since its inception, realme has fearlessly navigated the competitive smartphone landscape, carving a niche for itself through a unique strategy: delivering cutting-edge technology and design to young users around the globe. Over the past five years, the brand has meticulously deciphered the aspirations of the younger generation, successfully catering to over 200 million users worldwide with products that boast audacious performance and captivating design.
Now, as realme embarks on the next chapter of its journey, it reinforces its commitment to understanding young users, redefining its brand positioning to embrace a more expansive and inclusive approach. Sky Li eloquently articulates this evolution, stating:
“The focus of our new positioning is not so much a redirection as it is an opening up. This will guide our long-term investment and development which will help us better connect with more young users, in more markets, and more regions of the world.”
Raising the Bar: Aspiring for the Impossible to Shape a New Reality
With five years of brand equity and a loyal following of young users, realme sets its sights even higher. The focus now intensifies on delivering unparalleled brand and product experiences that surpass expectations, fueled by a relentless pursuit of the impossible. This unwavering ambition is reflected in realme’s revised mission statement: “To let young users around the world enjoy tech experiences that exceed expectations.”
From Opportunity to Brand: A Strategic Evolution
At the heart of realme’s strategy lies a steadfast commitment to youth and a user-centric approach. This ethos drives competitiveness across three key domains: product strength, technological prowess, and brand power, paving the way for long-term, high-quality growth.
Unleashing Breakthroughs in Product Strength
To realize advancements in product strength, realme upholds its “Simply Better” and “No Leap, No Launch” philosophies, while meticulously defining the positioning of its three product lines:
- GT Series: The Next-Level Performance Flagship
- Number Series: The Next-Gen Imaging Powerhouse
- C Series: The Essential Plus Experience
Cultivating a Symbiosis of Technology and Design
Realme’s commitment to enhancing the product experience extends to performance, photography, and design. By forging alliances with over 30 leading tech partners and amplifying investments in research and development, the brand ensures that young users have access to the latest technological marvels.
Enhancing Brand Strength: Embracing Agility and Responsiveness
Staying true to its focus on the younger generation, realme optimizes its customer insight mechanisms, fostering a more adaptive and responsive approach. Sky Li highlights the brand’s ability to seamlessly integrate new user insights into both brand and product development, even amidst ongoing projects. This adaptability cultivates a brand experience that is fluid, dynamic, and multi-dimensional.
Make It Real: realme’s New Slogan that Resonates
Realme unveils a new slogan that perfectly encapsulates its essence: “Make it real.” This powerful phrase embodies the spirit of “Dare to Leap” while placing a laser focus on young users, promising tangible benefits that enrich their lives.
As realme embarks on the next five years of its journey, it remains steadfast in its commitment to growing alongside young people, evolving into a tech brand that not only understands their needs but also fulfills their spiritual pursuits and emotional values. realme’s unwavering dedication to making it real is poised to redefine the tech landscape and empower a generation to embrace limitless possibilities.
For more information on realme and its products, you may visit its official website and Facebook Page.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
