Sony Philippines marked the beginning of the festive season with the launch of its revolutionary ULT Power Sound series at the “Party Before All Parties” even. The launch, held at Xylo at the Palace in Bonifacio Global City, showcased four new audio products designed to deliver powerful bass and premium sound quality.
“Music has always been part of any Filipino celebration, especially the holidays,” remarked Kentaro Imamura, marketing director of Sony Philippines.
“It fosters a sense of community and social interaction and connection among us, so we want to kick off the months leading up to the holidays with the introduction of the ULT Power Sound series—our early gift to music lovers.”
ULT WEAR Wireless Headphones
- Features Sony’s Integrated Processor V1, the same processor as Sony’s award-winning 1000X series
- ULT button toggles between two bass-emphasised sound settings: ULT1 enhances deep, low-frequency bass, ULT2 delivers powerful, punchy bass
- Advanced noise canceling with Dual Noise Sensor technology
- Up to 50 hours battery life with NC off (30 hours with NC on)
- 3-minute quick charge gives up to 90 minutes of playback
- Smart sensor automatically pauses music when headphones are removed
- Multi-point connection for Bluetooth pairing with two devices simultaneously
ULT FIELD 1
- Compact speaker delivering powerful sound despite small size
- Available in four colors: off white, forest grey, orange, and black
- IP67 rating for waterproof, dustproof, rustproof, and shockproof protection
- Multi-way strap for easy carrying
- Hands-free calling functionality
- Long battery life with quick charge capabilities
ULT FIELD 7
- Superior sound pressure and deep bass technology
- Ambient lighting synchronized with music
- Sound Field Optimization for background noise reduction
- Karaoke function and guitar input
- Party Connect for linking multiple compatible Sony speakers
- 30 hours battery life with 10-minute quick-charging for three hours of playback
- IP67 rating for outdoor use
- Flexible vertical or horizontal placement options
ULT TOWER 10
- Delivers unmatched 360° party sound for large spaces
- Built-in wireless microphone
- Sound Field Optimization for noise adaptation
- TV Sound Booster functionality
- 360° party light system
- Party Connect for creating expanded soundscapes
- Ideal for both home entertainment and large gatherings
Pricing and Availability
- ULT Wear Wireless Headphones: PHP 10,999
- ULT Field 1: PHP 6,999
- ULT Field 7: PHP 23,999
- ULT Tower 10: PHP 57,999
All products are available at Sony Centre outlets and Sony Authorized Dealers nationwide.
The launch event featured performances by notable artists, including DJ Katsy Lee, Maki, Jeremy G, Carlos Serrano III, and the A-Team dance group.
“Innovation is at the heart of Sony,” stated Imamura. “By closely listening to our customers, we understand their evolving needs and continuously adapt to deliver groundbreaking solutions. We evolve with you, our dear customers.”
“This launch is a testament to Sony’s commitment to deliver “Kando” to the world”. Kando means “moved emotion.
For more information about the “For the Music” brand platform, click here.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
