Fujifilm GFX100RF will change Large Format Photography
Fujifilm has just announced a major leap forward for its renowned GFX camera lineup with the global launch of the highly anticipated Fujifilm GFX100RF. Starting this April 2025, photography lovers globally (end of May 2025 for the Philippines) can get their hands on Fujifilm’s first fixed-lens large-format digital camera, designed with high-tech innovation and classic elegance.
Introducing the Revolutionary Fujifilm GFX100RF
After months of eager anticipation within the photography community, Fujifilm Corporation has officially announced the release of the Fujifilm GFX100RF. Known for continually redefining photography boundaries, Fujifilm has once again cemented itself as an industry leader by unveiling a compact, powerful camera that delivers exceptional quality images in a sleek, lightweight form factor.
The camera sports a remarkable 102-megapixel “GFX 102MP CMOS II” high-speed image sensor, combined seamlessly with Fujifilm’s latest “X-Processor 5” engine. This powerful pairing ensures outstanding image processing speed, magnificent resolution, lower noise levels, and unmatched dynamic range – even in challenging light conditions.
Big sensor, small body – redefining portability
Despite featuring a large-format sensor approximately 1.7 times bigger than a standard 35mm full-frame sensor, the GFX100RF remains impressively lightweight. At just 735 grams (including battery and memory card), the camera beats Fujifilm’s previous lightweight record holder, the GFX 50R, ensuring greater portability for photographers who are constantly on the move.
The ultra-portable GFX100RF is complemented by a newly developed built-in 35mm F4 lens, equivalent to a versatile, wide-angle 28mm lens in standard 35mm terms. Fujifilm has achieved this compact design by streamlining camera components and implementing a leaf-shutter system, allowing for significant size reduction while preserving exceptional photographic quality.
Design excellence meets cutting-edge innovation
Fujifilm is renowned for combining advanced technological features with elegant craftsmanship, and the GFX100RF is no exception. For the first time, the top plate and various other components of a Fujifilm camera have been precision-machined from aluminum. This sophisticated manufacturing technique enhances the camera’s metal texture, providing photographers a tangible sense of quality and durability that fans will certainly appreciate.
Moreover, the Fujifilm GFX100RF introduces an innovative “Aspect Ratio Dial,” offering nine carefully selected aspect ratios derived from Fujifilm’s rich film and photography history. Among these choices, the newly added 3:4 and cinematic 17:6 ratios allow photographers to enjoy greater creative freedom, easily matching their photographic intentions through simple dial operation.
Flexible shooting with smart digital tele-conversion
Understanding photographers’ need for flexibility, Fujifilm has added a practical “digital tele-converter selector” lever on the camera’s front side. Using the power of a 102-megapixel sensor, the GFX100RF digitally switches from its native 35mm (28mm equivalent) angle of view to three additional focal lengths—45mm, 63mm, and 80mm (equivalent to 36, 50, and 63mm in 35mm format). This adaptability helps photographers seamlessly transition from capturing breathtaking landscapes to flattering portraits, all without changing their shooting position.
A well-packed shooting experience with enhanced usability
Alongside the new features, a brand-new 3.15-inch, 2-axis tilt LCD monitor with 2.1 million pixels ensures clear, immersive viewing and intuitive operation. The camera incorporates an innovative Surround View function, simulating the experience of a traditional optical viewfinder (OVF) when using its advanced electronic viewfinder (EVF)—which boasts a 0.84x magnification and a sharp resolution of 5.76 million dots, significantly reducing lag and distortion.
The GFX100RF is ready for fast-paced action photography and video recording, thanks to Fujifilm’s upgraded AI-driven autofocus technology. The camera provides high-speed, high-accuracy autofocus, adeptly recognizing and tracking subjects such as humans, animals, vehicles, birds, and airplanes with precision. Photographers and filmmakers alike will find its usability greatly enhanced, enabling creative excellence whether shooting stills or cinematic content.
Superior video capabilities for cinematic storytelling
Video enthusiasts will appreciate the camera’s powerful 4K/30P video recording capability with 4:2:2 10-bit color depth, allowing for cinematic-quality videos rich in dynamic range and tonal gradations. Furthermore, Fujifilm integrates “F-Log2,” promising over 13 stops of dynamic range, resulting in exceptional creative flexibility for videographers during post-production.
Professionals will also welcome the camera’s compatibility with Frame.io Camera to Cloud service. This feature enables seamless cloud uploads of captured images and videos, significantly streamlining workflows by connecting content creators directly to their editors in real-time.
Thoughtful accessories add practicality and sophistication
Fujifilm thoughtfully includes high-quality accessories with the camera purchase to enhance user experience. A stylish rope-type shoulder strap perfectly complements the camera’s premium design. Additionally, the package provides users with a precision-machined aluminum lens hood and dedicated adapter ring, which not only adds aesthetic delight but also practical lens protection.
An included PRF-49 protective filter, combined with a dedicated adapter ring, ensures dust and drip resistance, safeguarding the camera in outdoor environments against unpredictable weather conditions.
Table of Specifications
| Specification | Fujifilm GFX100RF |
|---|---|
| Sensor | 102MP GFX CMOS II sensor (Large Format) |
| Processor | X-Processor 5 |
| Lens | 35mm F4 Built-in (28mm equivalent) |
| Body Weight | 735g including battery and memory card |
| Display | 3.15-inch 2-axis tilt LCD, 2.1M dots |
| Electronic Viewfinder | 5.76M dots, 0.84x magnification |
| Video Recording | 4K/30P, 4:2:2 10-bit; F-Log2, 13+ stops DR |
| Autofocus | AI-based subject detection, face/eye tracking |
| Aspect Ratios | Nine selections including new 3:4 and 17:6 |
| Digital Tele-conversion | 35mm, 45mm, 63mm, 80mm angles |
| Accessories included | Lens hood, protective filter, rope strap |
| Cloud Connectivity | Frame.io Camera to Cloud compatible |
| Special features | 4-stop built-in ND filter |
| Build Material | Precision-machined Aluminum |
| Weather Resistance | Dust and drip resistance with adapter ring |
Frequently Asked Questions (FAQ)
Q1: When will the Fujifilm GFX100RF be available in the Philippines and how much?
A: It will be available starting April 2025 globally, and end of May 2025 in the Philippines; and will retail for PhP319,990.
Q2: What’s the main advantage of the Aspect Ratio Dial?
A: It allows users to easily switch between nine different aspect ratios, enhancing creativity and convenience.
Q3: Is this camera suitable for beginners or professionals?
A: Both! Its intuitive design is beginner-friendly, while its advanced capabilities satisfy professional photographers.
Q4: How weather-resistant is the camera?
A: It provides dust and drip resistance when using the included protective filter and adapter ring.
Q5: Does the GFX100RF support Cloud Connectivity?
A: Yes, photographers can upload images and videos directly to Frame.io for fast editing and collaboration.
Giancarlo Viterbo is a Filipino Technology Journalist, blogger and Editor of gadgetpilipinas.net, He is also a Geek, Dad and a Husband. He knows a lot about washing the dishes, doing some errands and following instructions from his boss on his day job. Follow him on twitter: @gianviterbo and @gadgetpilipinas.
