The Zenfone 3 lineup has been the talk in town since its debut at the 2016 Computex event in Taiwan this year. And today, at its Zenvolution event at the Sofitel Philippine Plaza in Manila, ASUS Philippines has finally announced the arrival of these devices in the Philippine market. Let’s take a look at each one.
Zenfone 3 Deluxe: The world’s first full-metal smartphone with an invisible antenna design
The newest flagship of the Zenfone 3 family, the Zenfone 3 Deluxe is the ultimate expression of ASUS smartphone technology. It is constructed with a strong and light aluminum alloy and a rear surface free of antenna lines. It is also the first smartphone to make use of the Snapdragon 821 processor and Adreno 530 GPU. Couple that with 6GB of RAM, 256GB of internal storage, a 5.7-inch Full HD High-Contrast Super AMOLED display, a 23 MP camera which uses Sony’s latest IMX318 image sensor, and a ton of other cool features, what we have here is probably one of the most beautiful and powerful devices in the market right now.
Zenfone 3: Agility. Beauty. Clarity.
The Zenfone 3 is the combination of premium design and empowering performance, packed with an array of features.
Sporting a 5.5-inch Full HD Super IPS+ display, and equipped with a Snapdragon 625 Octa-core processor with up to 4 GB of RAM, this device brings outstanding mobile performance and exceptional battery life.
The Zenfone 3 is also outfitted with a 16MP camera that uses ASUS TriTech auto focus. This technology enables automatic selection between second-generation laser, phase-detection, and continuous auto-focus to achieve precise focus in 0.03 seconds.
Zenfone 3 Ultra: Unleashed. Unlimited. Unrivaled.
Aimed towards multimedia lovers, the Zenfone 3 Ultra is true to its name of being large and powerful. It sports a massive 6.8-inch Full HD display coupled with ASUS Tru2Life+ video-enhancement technology, which uses a high-grade 4K UHD TV-Grade image processor to optimize every pixel in each frame before it gets displayed, resulting in superior contrast and clarity.
The Zenfone 3 Ultra is powered by the Snapdragon 652 Octa-core processor with Adreno 510 graphics. Coupled with 4GB of RAM, a 4600mAh battery, and a 23MP camera which also utilizes the TriTech auto focus system, this device is sure to give users a very satisfying media consumption experience.
Zenfone 3 Laser: The smartphone for photography enthusiasts
Sporting a 5.5-inch Full HD display, equipped with a 13MP camera with a Sony IMX214 sensor, and an ultra-fast 0.03 second auto focus, the Zenfone 3 Laser aims to give its users stunning photos even in low light situations or indoor environments.
Zenfone 3 Max: A premium smartphone with maximum battery life
Sporting a 5.2-inch IPS display, and designed for people who value longevity over anything else, the Zenfone 3 Max can easily get you through a day with its 4100mAh battery. That means a standby time of up to 30 days, up to 20 hours of 3G talk time, 18 hours of web-browsing with Wi-Fi on, 87 hours of music playback, and up to 15 hours of video playback. Morever, the Zenfone 3 Max can double as a powerbank to charge other devices.
Prices
| Model | Specs | Price |
| Zenfone 3 Deluxe | SD820 2.15GHz processor 6GB RAM 64GB Storage |
PhP34,995 |
| SD 821 2.4GHz processor 6GB RAM 256GB ROM |
PhP44,995 | |
| Zenfone 3 | 5.2″ 4GB RAM 64GB Storage |
PhP16,995 |
| 5.5″ 4GB RAM 64GB Storage |
PhP18,995 | |
| Zenfone 3 Ultra | 4GB RAM 64GB Storage |
PhP32,995 |
| Zenfone 3 Laser | 4GB RAM 32GB Storage |
PhP11,995 |
| Zenfone 3 Max | 3GB RAM 32GB Storage |
PhP8,995 |
The Zenfone 3 Lineup will be available at the following stores:
| Location | Dealer |
| Centrio Mall CDO | 8Telcom |
| Victoria Plaza | 8Telcom |
| Limketkai | 8Telcom |
| Abenson Ascott | Abenson |
| Abenson Ventures Alabang | Abenson |
| SM Seaside Cebu | Aerophone |
| SM City Cebu | Aerophone |
| SM Fairview 3F | Asianic |
| SM City Bacolod | BCG |
| SM Lanang Premier | Columbia |
| SM Ilo-ilo | Concept Computer |
| Festival Mall 3F | Datacore |
| ATC Mall Alabang | Ephone |
| SM Bicutan | Flasher |
| SM Clark | Fonerange |
| SM North EDSA | Fonetwist |
| SM Mall Of Asia | Gigahertz |
| SM Calamba | Greentelcom |
| SM Bacoor | Greentelcom |
| Market Market | Intogadgets |
| Trinoma | Intogadgets |
| Kimstore | Kimstore |
| Lazada | Lazada |
| KCC Mall Zamboanga | Lenin |
| SM Pampanga | MemoXpress |
| SM Sta. Rosa Laguna | MemoXpress |
| ASUS Online Store | MemoXpress |
| SM San Lazaro | Mobilizer |
| Robinsons Ermita | Modern Gadgets |
| SM Dasmarinas | Modern Gadgets |
| SM City Baguio | Mt. Studio |
| SM North EDSA | PC Express |
| SM MOA | Powertel |
| SM Southmall | Redbooth |
| SM Cabanatuan | TCA |
| Centrio Mall CDO | Technomart |
| SM City Lipa | Viewers |
| SM North EDSA | Villman |
| SM Megamall | Villman |
| Gaisano Mall Davao | Wiltelcom |
| SM Taytay | Wirecomm |
| SM City Rosales | Wow Mobile |
| NCCC Mall of Davao | Y Telecom |
| KCC MALL 2/F Zamboanga | Lennin |
| SM Mall of Asia, 2/F, Pasay City | Gigahertz |
| ROG Concept Store, SM Megamall, 4/F, SM CyberZone, Pasig City | Complink |
| ROG Concept Store, SM North Edsa, 4/F, SM CyberZone, Quezon City | PC Express |
| SM Fairview, 3/F, SM CyberZone | Asianic |
| Festival Supermall, 3/F, Filinvest Alabang | Datacore |
| SM Lanang, 3/F, SM CyberZone | Columbia |
| SM Bacolod, 2/F, SM CyberZone | BCG |
| SM Cabanatuan, 2/F, SM CyberZone | TCA |
| SM IloIlo, 3/F, SM CyberZone | Concept |
| Ayala Centrio Mall, 3/F, Cagayan De Oro | Technomart |
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
