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Google has just announced the theme of its upcoming Marketing Next, the company’s annual event wherein they reveal the latest innovations on ads, analytics, and DoubleClick. A big theme that will be focused on would be Machine Learning, which is a technology that is critical to helping marketers analyze and study countless signals in real time in order to reach more consumers with more useful ads at the right moments. Machine learning is also the key to measuring consumer journeys that are now across multiple devices and channels from both the digital and physical worlds. It’s a growing and critical trend for today’s marketers, and will continue to shape how you build for future success. Hello Google Attribution, Goodbye Last-Click Welcome Google Attribution, a new product which answers that has challenged marketers for ages: “Is my marketing working?” Google Attribution makes it possible to measure the impact of their marketing in…

Tokyo Game Show Special Coverage

Tokyo Game Show 2018

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Witness this year’s biggest gaming convention in Asia, the Tokyo Game Show 2018. This September 19, our team will fly to Tokyo, Japan, to be part to TGS 2018. Special thanks to our brand partners Huawei Mobile, PLDT Home, Smart Communications and Cherry Mobile for making this coverage possible.

The Gadget Pilipinas Team was given access to a press briefing with Hidetaka Miyazaki, Director from From Software and a bit of hands-on gameplay. Here’s our take on the hands-on gameplay and the insights from the press interview. We also  figured a listicle is in order to rundown why this game will match the hype surrounding it. https://www.youtube.com/watch?v=aW5nJDiaWf4 Here’s our Top 5 reasons why “Sekiro: Shadows Die Twice” is to die for. 1) The game is Tenchu-inspired If you’ve played any of the Tenchu games in previous game consoles, you know that the use of the grappling hook to set-up a one-slash-stealth kills from above is a hallmark of the series. Zipping to rooftops and treetops will be the go-to move in this game to get rid of sentries. And yes, those ever-so glorious decapitations and dismemberments with the stealth kill are present. 2) Casual or hardcore can play From…

Heads-up, Pro Evolution Soccer (PES) players. The PES game you’re playing on your phone is going to get a major upgrade. For starters, the visuals will get a major overhaul and will be using Unreal Engine 4 – the same graphics engine used in triple A games for consoles and PCs. With the use of Unreal Engine 4, PES will be inching closer to how it looks versus its console port. It Next, over 3,000 new animations, improved player AI with every playstyle accounted for, and realistic ball movements has been optimized for fans to enjoy the ultimate soccer game. And lastly, 10 new league licenses from Europe, South America and Asia have been added, including Japan’s J. League. The best part? Despite these updates,  Winning Eleven 2019 is still free-to-play (with in-game purchases). PES 2019 promises to give a life-like behavior of the beautiful game and should take competitive mobile…

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