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Analytics

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Google has just announced the theme of its upcoming Marketing Next, the company’s annual event wherein they reveal the latest innovations on ads, analytics, and DoubleClick. A big theme that will be focused on would be Machine Learning, which is a technology that is critical to helping marketers analyze and study countless signals in real time in order to reach more consumers with more useful ads at the right moments. Machine learning is also the key to measuring consumer journeys that are now across multiple devices and channels from both the digital and physical worlds. It’s a growing and critical trend for today’s marketers, and will continue to shape how you build for future success. Hello Google Attribution, Goodbye Last-Click Welcome Google Attribution, a new product which answers that has challenged marketers for ages: “Is my marketing working?” Google Attribution makes it possible to measure the impact of their marketing in…