Lazada is set to hold its first ever mid-year sale event on Friday, July 12, 2019 across six markets spanning the SEA region for 24 hours from 12:00MN to 11:59PM, giving consumers a wide range of product deals from multiple brands. The one-day sale’s theme “Millions of deals your heart desires,” pays tribute to the eCommerce platform’s refreshed brand idea named “Go Where Your Heart Beats,” – providing shoppers with a wide selection of products that impact their lives and enable them to pursue what their heart desires. To encourage more shoppers, Lazada is offering attractive benefits such as free shipping, as well as millions of vouchers to be given away throughout the day. To create more engagement with its customers, the brand has also introduced its latest livestreaming feature, a ‘live’ in-app gameshow called GUESS IT. “It is a truly exciting time for Lazada and the constantly evolving world…

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