What if there is a social listening app that was developed by big data, marketing and behavioral psychology experts? This is exactly the unique selling proposition of Olelo, a San Francisco-based company with Filipino developers. According to its developers, Olelo isn’t your run-of-a-mill listening tool. It is an integrated tool that understands the online conversations for the users and transforms them intoactionable insights. When I worked at a digital agency in 2016, our team used several listening tools: Sysomos Heartbeat, Talkwalker and BrandsEye. Company Highlight Feature Sysomos Heartbeat Proactively monitor your industry, brand, product, and competitors to stay in the know and act on opportunities to engage your audience. It also includes a feature to monitor brand reputation. Talkwalker Track unauthorized usage of brand logos with the most complete logo coverage on the market. Prevent escalation of crisis situations by getting complete coverage of negative mentions. BrandsEye Human verified media…
