With more and more foreign brands entering the smartphone industry, it has indeed become a challenge for local brands to adapt and keep up with the changing environment. Those who can, are the ones who will win. One common strategy that these foreign companies have is by on-ground investments. Not only have they disrupted trade, distribution and pricing, but also the on-ground retail environment with branding and massive promotions. These smartphone companies with a global strategy and affiliations are able to control costs more effectively, making it a challenge for local supply chains to keep up with the efficiency and scale. Lastly, foreign smartphone companies have changed the environment with technological capabilities. Take system updates for example. Without a global network to ensure that smartphones run with the latest software, the risk of obsolescence is further increased. Cloudfone’s Global Alliance & Strategic Edge With an understanding that foreign smartphone brands…
