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Opinion

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There is quite a range of midrange smartphones in the Philippines. International players like OPPO, VIVO and ASUS have been battling intensively in this category, and based on consumer data, they have been successful in positioning themselves in the said space. Local players like Cherry Mobile and Starmobile tried to snatch a portion of the market but have been struggling to drive sales consistently. Much has been said about O+ in terms of brand, market positioning and pricing. While they are regarded by many as one of the best brands in the Philippines, there is an equal consumer sentiment that their products are pricey. Their latest product, O+ Compact Pro, poses to be a mid-range smartphone that takes DSLR-like quality photos. O+’s confidence to out beat DSLRs and midrange smartphone brands in the same category leave consumers feeling untoward to the brand. Let me give you a drilldown of O+’s latest baby: Compact…