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At the opening of ASUS’ 100th store in Ayala Malls Feliz, we were given a few minutes to talk with some of the company’s big guns, including the Country Manager, Mr. George Su, and the CEO himself, Mr. Jerry Shen, to get a better glimpse of what the future holds for the Zenfone. https://www.youtube.com/watch?v=jxEi9GfVmYg The Zoom Lineup is Officially Discontinued The Zenfone 3 Zoom will be the last of the Zoom lineup that will see the light of day. In their tests, they found out that having better light sensitivity combined with digital zoom is much more beneficial compared to optical zoom. Somehow, this makes sense as the new Zenfone 5z is already equipped with powerful and ai-assisted optics, but personally, we’d still love to see an even more camera-focused device. The Motive Behind the Very Aggressive Pricing of the Zenfone  5 Series ASUS wants to give its users a…

At its grand event today at One Esplanade in Pasay City, ASUS has finally launched the newest iterations of its popular Zenfone lineup, as it went #BackTo5, and welcomed a new breed of photography-focused smartphones. Meet the Zenfone 5Q, Zenfone 5, and Zenfone 5z. Zenfone 5z The leader of the pack, and the most powerful of the lot, the Zenfone 5Z features a 6.2-inch 19:9 display with FHD+ resolution, giving the phone a 90% screen to body ratio. Under the hood is a Qualcomm Snapdragon 845 chip with an Artificial Intelligence Engine or AIE, along with 6GB of RAM, and up to 64GB of storage with microSD card support. For imaging, the 5z has dual rear cameras composed of a 12MP main sensor, along with secondary 8MP sensor equipped with a 120° wide-angle lens. It also has OIS, 4K video recording, and AI-assisted scene detection. At the front is an 8MP…

To give consumers more options in purchasing ASUS products, the company has recently opened three online stores in Lazada. These stores will serve as a gateway for users from anywhere in the country for purchasing ASUS’ vast lineup of products from Smartphones, Notebooks, Gaming Laptops, Components, and Peripherals. The ASUS Zenfone Store will carry the company’s renowned lineup of smartphones, along with the highly-anticipated Zenfone 5 series. ASUS ROG will also be offering its entire portfolio of portable gaming machines, components, and peripherals, bringing the brand closer to its fans. Lastly, the ASUS Store will feature the entire lineup of Mainstream notebooks, 2-in-1’s, Ultrabooks, Notebooks, Convertibles, Mini-PCs and Monitors. Check out the newest ASUS Products available in Lazada: ASUS x407 and X507 Featuring a NanoEdge display with slim bezels, powered by the latest generation Core i3 processor, up to an NVIDIA MX110 discrete graphics, and up to 1TB of HDD…

Following the launch of the Zenfone Max Plus, ASUS is continues to keep the ball rolling with the Zenfone 4 Max Lite, a toned down and even more affordable variant of the popular Zenfone 4 Max. (PhP7,995) The ASUS Zenfone 4 Max Lite has a slightly smaller 5.2-inch display with the same 720p resolution, and is powered by a Snapdragon 425 quad-core CPU versus the Max’s octa-core Snapdragon 430.  It has 2GB of RAM, which should be enough for casual use, but not for heavy multi-tasking. You also get 16GB of storage with microSD card support. At least, ASUS decided to retain the dual 13MP + 5MP cameras at the back along with an 8MP front snapper. Are these just as good as the cameras on the Max? we’ll have to find out. Of course, any Zenfone with the word Max means it focuses on battery life. In that regard,…

The return of ASUS’ very own selfie-centric handset was quite a surprise, given that there was no follow up to the first Zenfone Selfie, which was a rare gem according to some. Now, we have the ASUS Zenfone 4 Selfie, now equipped with dual front cameras, an octa-core processor, and the new ZenUI 4.0. A well-thought out return? or a case of too late? let’s find out in this full review. ASUS Zenfone 4 Selfie Specs 1.4GHz Qualcomm Snapdragon 430 Octa-Core Processor 4GB of RAM, 64GB of internal storage expandable via microSD card (up to 2TB) 5.5-inch HD IPS Display 16MP rear camera, EIS Dual 20MP + 8MP (Main + 120° Wide Angle) front cameras, SelfieMaster App, Softlight LED Triple Slot Tray (2 SIM Cards + microSD Card) Fingerprint Sensor ZenUI 4.0 on top of Android 7.1.1 Nougat 3000mAh battery Package Contents Design and Build Quality The Zenfone 4 Selfie…

One of the most popular smartphones in the Zenfone lineup is set to return to the Philippine market this August 19 with its latest and most advanced variant to date – The Zenfone 4 Max. With a nickname of “Battery King”, its 5000mAh battery can get you further than ever an astonishing standby time of up to 46 days. Truly, it stands up to its tagline – We Love Going Further. So how exactly do you maximize that longevity? here are four ways: BINGE WATCH YOUR FAVORITES IN TRANSIT Travelling is probably one of the most enjoyable luxuries you can enjoy. Still, there will be moments wherein you’ll be stuck in a place: perhaps on a bus or an airport. Waiting can be agonizing at times. Thankfully, the Zenfone 4 Max has all the battery power you’ll need to go through these tedious hours. Not only is it more than…

Since its launch in the country, ASUS Zenfones have captured the interest of many Filipinos as a smartphone that exceeds expectations. From sophisticated and powerful cameras, to outstanding battery life, the Zenfone has been a go-to device for all kinds of adventures. Here are four reasons this work of art is above the rest. Superior Battery Life Imagine going on a long trip, or being on the beach of a beautiful island. Immersing yourself in its beauty and wonder. You want to take a photo, but you can’t, because you’re battery is at its last minute. Not cool right? Well, the good news is that the Zenfone has an impressive battery capacity that can go up to 5,000mAh. Combined with energy-efficient processors, it should let you go on about capturing those essential moments and much much more without problems. Catching The Moment is as Easy as 1,2,3 The ASUS Zenfone…

Good news for all Zenfone fans out there! ASUS Philippines has just confirmed that the newest additions to the Zenfone family, namely the Zenfone 3 Laser and the Zenfone 3 Max, will be launched alongside three other phones this August! Camera The two new models both sport a 13 Megapixel camera with Sony’s IMX214 sensor. This ensures good quality captures with no hiccups. The Zenfone 3 laser in particular, can achieve focus in 0.03 seconds! making it handy for all those quick shots. The camera also uses a technology which allows it to capture 400% brighter photos in low-light situations without flash. To add icing to the cake, the Backlight (Super HDR) mode allows for superb clarity, while the Super Resolution mode allows for taking pictures of up to 52MP resolution. Now that is one world-class camera package. Design ASUS didn’t skip on design and ease of use either. The…