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Market research firm Counterpoint, has named OPPO has one of the leaders in the lower premium segment – an impressive display of the brand’s efforts in a largely saturated market. With more than 95% of its flagship sales coming from the domestic China market, OPPO has ample opportunity to grow its share, and bring more innovative products to consumers around the globe. Counterpoint’s report indicated that the global high-end smartphone market grew by 7% in Q2 of 2018. OPPO accounted for 10% of the overall premium smartphone market, and in the $400 to $600 segment, the company ranked first with 22% market share, ahead of Apple, Samsung, Huawei, Xiaomi, and others. OPPO has introduced  a number of innovations in 2018, including the panoramic arc screen, AI-enhanced 3D camera, TOF and 3D structured light technology, and SuperVOOC flash charging. The company has also partnered with Stanford University for AI, and has…

Counterpoint, a market research firm recently released data which shows that in June and July of 2017, Huawei has overtaken Apple in global smartphone sales, and has become the second largest smartphone manufacturer just behind Samsung. There’s a very good chance that it will also happen for August. What makes it interesting is that none of its phones have actually reached the top ten best selling single-model list. Whereas the iPhone 7 and iPhone 7 Plus took two spots, while the iPhone 6 placed 8th. OPPO smartphones made it to third and fourth, with Xiaomi’s Redmi Note 4X taking 6th place. The remainder were occupied by Samsung devices: the Galaxy S8, S8+, J7 Prime, and A5 (2017). According to Counterpoint’s Research Director Richard Peterson, the brand’s strength lies in its ability to scale in research, development, manufacturing, channel acquisition, as well as in promotion. “While this streak could be temporary considering the…