create camp


In an unprecedented move, AirAsia came up with the first social media reality show in the country last July 2017. After hundreds of submissions to get a stint as the airline’s first social media brand story teller, AirAsia announced the 5 finalists last August 30 in Makati, Philippines. https://www.facebook.com/airasiaph/videos/1553365651389973/ As a digital story telling competition, the finalists were chosen for their creative and captivating 6-second video entries. The finalists will then travel to various places in the Philippines including Bohol and the Cordillera region as location shoots for their new entries. They will also undergo intensive digital media production training for a month. The Finalists Create Camp isn’t just a glorified content creation campaign/contest. As a social media reality show, #CreateCamp involves mentoring and joy in utilizing social media as a vehicle to bring stories and message to more people. The finalists aren’t just gunning to receive a million pesos worth of…