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FUJIFILM Launches instax mini LiPlay in PH!

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We wrote about FUJIFILM’s hybrid instant camera, the instax mini LiPlay, some time ago. Yesterday, the device finally made its official debut in the Philippines in an exclusive media launch in BGC, Taguig City. The instax mini LiPlay is the lightest and smallest in the entire instax family. Yet, it’s packed with some really cool features, such as being able to “add” sound to your printouts in the form of a QR code, a Direct Print function that lets print photos from your phone or instax film, and can be controlled using a smartphone via its remote function. The device is equipped with a 2.7-inch LCD monitor at the back, and buttons for navigating the OSD. You get to choose from a bunch of filters as well as frames to add a more artsy effect to your photos. It also allows you to enable or disable the flash, set the…

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FUJIFILM GFX 100 Launches in PH, Priced at PhP599,990

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Launched in Tokyo in May of this year, the FUJIFILM GFX 100 finally made its debut in the Philippines today, through a fun and exciting launch event. The new flagship model utilizes a large 102MP BSI CMOS image sensor, capable of producing images with rich tones, superior resolution, and unmatched color reproduction. It’s the first digital camera with an in-body image stabilization (IBIS) mechanism for a 55mm diagonal length large format sensor in the GFX series, and also boasts impressive auto focus speed. GFX 100 is powered by the X-Processor 4, FUJIFILM’s latest processing engine that allows it to capture uncropped 4K video, with the ability to change aspect ratio.  Photographers can also utilize its various Film Simulation modes that show FUJIFILM’s signature color and tone reproduction. It’s also the first large format camera to feature 4K 30p video. It boasts weather and dust resistance and is freeze proof up…

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The FUJIFILM GFX-50R Brings the Medium Format Camera at the Forefront

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A few days ago, FUJIFILM Philippines invited several members of the media to an exclusive sneak peak of its latest Rangefinder camera, the GFX-50R. A medium format camera that’s developed to achieve a lightweight and compact system, while delivering outstanding picture quality for everyday shots. Both the GFX 50S and GFX 50R’s magnesium alloy bodies are dust and water resistant. The GFX 50R only weighs 775g, and its internal weather seals allow it to withstand dust and low temperatures, making it a great choice for tough shooting conditions as well as for studio use. Dial-based operation means you have precise and absolute control over every element of the shot. Operational dials are in fact, milled from aluminium blocks to give that premium texture, and the use of rubber ensures a comfortable grip. The GFX-50R boasts a 43.8 x 32.9mm CMOS medium format sensor, boasting an effective resolution of 51.4 million…

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Meet the FUJIFILM X-T30: A Camera Designed for Everyone

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Today, FUJIFILM is once again setting a new standard in lightweight and mirrorless cameras, with the launch of a new addition to its popular X-lineup, the X-T30. The X-T30 hosts a number of new features, making it an ideal companion not only for all users, beginner to advanced. It utilizes a 4th generation image sensor and processor which also includes 26.1 MP resolution and fast high-performance AF. Moreover, phase detection pixels are now across the entire frame. Other advanced features include a Focus lever for easily shifting a focus point, a responsive touch-screen, and a body design that offers better stability, and ensures a comfortable experience even when using large lenses. It uses AF algorithms that have undergone improvements to deliver advanced AF-tracking performance. This includes better accuracy in face and eye detection, and a new Face Select feature which allows the user to precisely select which face will be…

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The FUJIFILM X-T3 Redefines the Standards for Mirrorless Cameras

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FUJIFILM has always been a household name in cameras, thanks to its commitment of bringing the best imaging technologies in combination with its prowess in color reproduction and image quality. Just yesterday, the company introduced its new X-T3 mirrorless camera, designed to satisfy both photography and videography enthusiasts by providing easy access to key settings with dedicated dials, a high-resolution electronic viewfinder, all housed in a robust magnesium body. The X-T3 is equipped with the new X-Trans CMOS 4 sensor, along with the X-Processor 4 image processing engine, designed to deliver the highest image resolving performance and color reproduction. In fact, it’s the fastest processing X Series camera to date. Other Key Features: 26.1MP, the highest resolution in an APS-C sensor to date Dramatically improved autofocus that’s up to 1.5x faster versus the current models Enhanced tracking performance for fast-moving subjects AF/AE-Tracking, Blackout-Free continuous shooting of up to 30 fps…

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Fujifilm Launches X-T100 Mirrorless Camera in PH!

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Fujifilm Philippines held an intimate launch event yesterday at the Podium in Ortigas, where they showcased the new X-T100, a small and light, yet feature-packed mirrorless camera that’s aimed at those who are starting to get into photography, and those who are into vlogging as well. The X-T100 boasts a number of nifty features – such as a three-way tilting LCD monitor, a high magnification (0.62x) electronic viewfinder, and a powerful battery that’s capable of 430 frames per charge. The camera only weighs 448 grams, and makes use of a retro-feel design with an anodized aluminium top cover. Under the hood is a 24.2MP APS-C size sensor that’s 14 times bigger than those found on an average smartphone. It offers various options for connectivity, including Wi-Fi and Bluetooth, and is also compatible with the Instax SP-3 printer. Combining its Phase Detection Autofocus System combined with a new algorithm, the X-T100…

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The New Fujifilm X-H1 Takes Professional Photography and Videography to the Next Level

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Fujifilm X-H1 1

Fujifilm has recently unveiled its new X-H1 camera, which features a durable body, and supports various shooting conditions, catering to the continuously growing demands of professional photographers and videographers. The X-H1 is the first camera from the brand’s X series to feature 5-axis in-body image stabilization (IBIS) along with a flicker reduction mode that improves the quality of indoor sports photography. It has a comprehensive range of video features that cater to both television and movie production requirements. This great innovation has also led to a collaboration with award-winning celebrity wedding videographer Bob Nicolas, top director of photography for TVCs Odyssey Flores, as well as blockbuster hitmaker Dan Villegas. The X-H1’s F*log direct-SD Card Recording feature allows for convenient control of colors, and enables videographers to shoot videos with fundamental colors, which can then be later adjusted during final editing. The camera is also capable of recording slow-motion videos, and…

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