YouTube is testing a policy to block video playback for ad blockers, warning users of three strikes before their video player is disabled. The policy aims to encourage viewers to allow ads or try YouTube Premium, a subscription service offering ad-free viewing, offline downloads, and exclusive content.
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During the YouTube Brandcast event, it was announced that top-performing content watched on connected TVs will soon have 30-second (instead of two 15-second ads) unskippable ads.
More YouTube Ads?
Advertisers will be allowed to access the 30-second ads through YouTube Select (these are reserved media ...