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With the launch of the Zenfone 5 series smartphones, ASUS aims to once again reclaim the crown of the performance to price king, offering the most ideal user experience, the best technologies and features at very competitive price points in just about every segment. The brand’s slogan #BackTo5PH is in fact, a recollection of the original Zenfone 5’s mantra. The Zenfone 5 is the brand’s newest offering in the upper mid-range category, and just looking at it, you can immediately tell, that it was built from the ground up with the utmost attention to detail. It features an all new design, a more capable processor enhanced by AI capabilities, a new software, and of course, improved optics. Will this phone be the key to the company’s rise from the previous generation’s mishaps? or did they not do enough? Let’s find out in this review. ASUS Zenfone 5 Specs Design and…

ASUS has done such good job with its new ZenFone 5 series that both the ZenFone 5 and ZenFone 5Q were sold out (1000 ZenFone 5 and ZenFone 5Q’s combined) in under an hour just after they were launched last April 14! That includes ASUS and ZenFone Stores in major malls, as well as on-site sales in One Esplanade in Pasay City, where the launch event was held. With the growing demand for these devices, ASUS Philippines made sure that stores in major malls were re-stocked as early as Monday morning. So if you want to get your hands on one, try to be early. Fans were very happy with the new ZenFones, as these devices offer very good specs and a vast array of useful features that’s combined with very competitive pricing. Looks like ASUS has certainly raised the bars with its newest lineup of photography-focused smartphones – thanks to…

At the opening of ASUS’ 100th store in Ayala Malls Feliz, we were given a few minutes to talk with some of the company’s big guns, including the Country Manager, Mr. George Su, and the CEO himself, Mr. Jerry Shen, to get a better glimpse of what the future holds for the Zenfone. https://www.youtube.com/watch?v=jxEi9GfVmYg The Zoom Lineup is Officially Discontinued The Zenfone 3 Zoom will be the last of the Zoom lineup that will see the light of day. In their tests, they found out that having better light sensitivity combined with digital zoom is much more beneficial compared to optical zoom. Somehow, this makes sense as the new Zenfone 5z is already equipped with powerful and ai-assisted optics, but personally, we’d still love to see an even more camera-focused device. The Motive Behind the Very Aggressive Pricing of the Zenfone  5 Series ASUS wants to give its users a…

The ASUS Zenfone 4 Max Lite is the more affordable variant of the popular Zenfone 4 Max. Toned down in many aspects, it still does have a few tricks up its sleeve that make it worthy of a look.  It has dual rear cameras, something that’s not really common for budget devices, and a huge 4,100mAh battery, which makes it a very enticing device for those who want longevity without spending a lot of cash. And it’s also quite special – as this is the last Zenfone 4 device that will see the light of day, before the much-anticipated Zenfone 5 series arrives. With that said, let’s check it out and see what it can do. ASUS Zenfone 4 Max Lite Specs: Qualcomm Snapdragon 425 quad-core processor 2GB of RAM, 16GB of storage expandable via microSD card (up to 256GB) 5.2-inch HD IPS display 13MP + 5MP rear cameras (Main…

Shortly after its announcement at MWC 2018 in Barcelona, ASUS Philippines has finally announced the launch date of its most anticipated Zenfone 5 series, happening on April 14, 2018! For its local launch, ASUS goes #Backto5 as a welcoming gesture to a range of photograpghy-centric devices. The new Zenfone 5 smartphones offer a combination of premium design and cutting-edge mobile photography with AI technology. Zenfone 5Z Heading the pack is the Zenfone 5Z  with its 6.2-inch display with a 19:9 aspect ratio and 90% screen-to-body ratio packed in a 5.5-inch frame, delivering a more cinematic experience for viewing any content without compromising comfort and ease of use. It’s also the first Zenfone to feature the new Qualcomm Snapdragon 845 Mobile Platform with AIE, along with 6GB of RAM and 64GB of storage. The phone also benefits from Qualcomm’s X20 modem, delivering jaw-dropping speeds, along with Bluetooth 5 for use with…

Following the launch of the Zenfone Max Plus, ASUS is continues to keep the ball rolling with the Zenfone 4 Max Lite, a toned down and even more affordable variant of the popular Zenfone 4 Max. (PhP7,995) The ASUS Zenfone 4 Max Lite has a slightly smaller 5.2-inch display with the same 720p resolution, and is powered by a Snapdragon 425 quad-core CPU versus the Max’s octa-core Snapdragon 430.  It has 2GB of RAM, which should be enough for casual use, but not for heavy multi-tasking. You also get 16GB of storage with microSD card support. At least, ASUS decided to retain the dual 13MP + 5MP cameras at the back along with an 8MP front snapper. Are these just as good as the cameras on the Max? we’ll have to find out. Of course, any Zenfone with the word Max means it focuses on battery life. In that regard,…

ASUS has been showing hints of its upcoming Zenfone 5 smartphones. And while an announcement is apparently on its way at MWC this month, a render of possible one of the devices has been spotted from a manufacturer’s manual, and named X00PD. The image shows what seems to be an 18:9 display along with a dual camera setup along with a microUSB port, which suggests that this may not be the flagship device, but perhaps more of the entry level or even a lower-mid range offering. If anything, it looks like the Zenfone Max Plus, only that the dual rear cameras are now in a vertical position. Anyway, the company’s announcement is scheduled on February 27, and we’re very excited to see the new device or devices that they have in store for us. Source via

ASUS has recently launched a new device in the US called the Zenfone V, where V stands for Verizon. The device isn’t a rebrand or repackaged version of previous Zenfones, but is an entirely new device in itself. ASUS Zenfone V Specs: 2.2GHz Qualcomm Snapdragon 820 Quad-Core Processor 4GB of RAM, 32GB of internal storage expandable via microSD card (up to 256GB) 5.2-inch Full HD AMOLED Display with Gorilla Glass protection 23MP Rear Camera, f/2.0, OIS 8MP Front Camera, f/2.0 4K Video Recording 4G/LTE USB Type-C Interface DTS Headphone:X, Hi-Res Audio, NXP Smart AMP Technology ZenUI 3.0 on top of Android 7.0 Nougat 3000mAh with ASUS BoostMaster Fast Charging Sensors: Accelerator, E-Compass, Gyroscope, Proximity, Hall, Ambient light, RGB sensor, IR (Laser Focus), Fingerprint There’s no official pricing as of the moment. But as the device is carrier exclusive, we are not expecting it to become available in other markets anytime soon.…

The return of ASUS’ very own selfie-centric handset was quite a surprise, given that there was no follow up to the first Zenfone Selfie, which was a rare gem according to some. Now, we have the ASUS Zenfone 4 Selfie, now equipped with dual front cameras, an octa-core processor, and the new ZenUI 4.0. A well-thought out return? or a case of too late? let’s find out in this full review. ASUS Zenfone 4 Selfie Specs 1.4GHz Qualcomm Snapdragon 430 Octa-Core Processor 4GB of RAM, 64GB of internal storage expandable via microSD card (up to 2TB) 5.5-inch HD IPS Display 16MP rear camera, EIS Dual 20MP + 8MP (Main + 120° Wide Angle) front cameras, SelfieMaster App, Softlight LED Triple Slot Tray (2 SIM Cards + microSD Card) Fingerprint Sensor ZenUI 4.0 on top of Android 7.1.1 Nougat 3000mAh battery Package Contents Design and Build Quality The Zenfone 4 Selfie…

The Zenfone 4 Max is the newest variant of ASUS’ longevity driven smartphone. Boasting an octa-core processor, a 5000mAh battery, and now, a dual camera system, this device promises to once again redefine what a budget smartphone is. ASUS Zenfone 4 Max Specs: 1.4GHz Qualcomm Snapdragon 430 Octa-Core Processor 3GB of RAM, 32GB of internal storage expandable via microSD card (up to 256GB) 5.5-inch HD IPS Display, 2.5D Glass Dual 13MP + 5MP Rear Cameras, f/2.0, 120° Wide Angle, EIS 8MP Front Camera, f/2.2, Softlight LED Fingerprint Sensor ZenUI 3.0 on top of Android 7.1.1 Nougat 5000mAh battery Package Contents Design and Build Quality It seems that ASUS has done its homework in terms of design, as the Zenfone 4 Max does sport a more premium look and feel compared to its predecessor. This is all thanks to a 2.5D curved glass that somehow adds visual flair, a smooth matte…

One of the most popular smartphones in the Zenfone lineup is set to return to the Philippine market this August 19 with its latest and most advanced variant to date – The Zenfone 4 Max. With a nickname of “Battery King”, its 5000mAh battery can get you further than ever an astonishing standby time of up to 46 days. Truly, it stands up to its tagline – We Love Going Further. So how exactly do you maximize that longevity? here are four ways: BINGE WATCH YOUR FAVORITES IN TRANSIT Travelling is probably one of the most enjoyable luxuries you can enjoy. Still, there will be moments wherein you’ll be stuck in a place: perhaps on a bus or an airport. Waiting can be agonizing at times. Thankfully, the Zenfone 4 Max has all the battery power you’ll need to go through these tedious hours. Not only is it more than…

Since its launch in the country, ASUS Zenfones have captured the interest of many Filipinos as a smartphone that exceeds expectations. From sophisticated and powerful cameras, to outstanding battery life, the Zenfone has been a go-to device for all kinds of adventures. Here are four reasons this work of art is above the rest. Superior Battery Life Imagine going on a long trip, or being on the beach of a beautiful island. Immersing yourself in its beauty and wonder. You want to take a photo, but you can’t, because you’re battery is at its last minute. Not cool right? Well, the good news is that the Zenfone has an impressive battery capacity that can go up to 5,000mAh. Combined with energy-efficient processors, it should let you go on about capturing those essential moments and much much more without problems. Catching The Moment is as Easy as 1,2,3 The ASUS Zenfone…

Manila, Philippines (07 July, 2015) — ASUS today announced the launch of 100 Days of Zen – a 100 day long creative initiative led by Instagram sensation Robert Jahns (Nois7). Inspired by Robert’s work and showcasing the incredible photography capabilities of the ZenFone 2, the worldwide initiative encourages everyday artists to create and share an incredible image of their own, based on a series of photos taken on the ZenFone 2. Over the course of initiatives, 100 winners will be announced. A winner will be announced every day for 99 days and Robert will personally pick his favorite as the grand prize winner, who will be invited to join him in a special location to collaborate on a composition as part of the See What Others Can’t See Photo Series. “Many images I create are built on 2 important elements: collaboration and inspiration. Collaborations are at the heart of my…